organisation -- The performance dimensions of public relations: campaign planning and management -- Marketing

-- Managing in a changing environment -- pt. 2. Planning. Planning: an overview -- Strategic planning -- Goal

interaction -- Systems of communication -- Teaching lanuage and communication -- Play skills -- Supportive

. 10. Employee communication. Ch. 11. Planning a public relations programme -- Pt. II. Public relations

responsibility, and diversity -- pt. 3. Managing decision making and planning -- The manager as a decision maker

communication through advertising ; Elements of marketing communication ; Pricing decisions ; Marketing planning

Communication in organizations -- United States -- Case studies.

Sales promotion -- Planning.

Promotional strategy : marketing communications in practice / Koekemoer, Ludi.

, segmentation, communication and copy testing, and audience measurement; and provides in-depth, detailed

planning. Organisation: who does what? Effective leadership in the classroom. Controlling classroom events

-- administrative support function -- basics of communication -- Written communication -- Electronic