environment, and all elements of success: technology, processes, and people. This edition adds detailed new

brand equity, influencing behavior, and being accountable -- Facilitating the success of new brands

PART 1: Material success, social failure -- 1. The end of an era -- 2. Poverty or inequality? -- 3

Success.

feedback -- Constant, gentle pressure -- The road to success is paved with mistakes well handled -- The

contest / Some reflections on success and failure in competitive athletics / Cheating and fair play in

Introduction to sport facility and event management -- Key success factors of operating sport

within hospitality / Tracy Jones -- Benchmarking : measuring financial success in the hotel industry

Hospitality sales : foundations of success -- Buyers and sellers in the hospitality industry

-- Marketing on a shoestring -- Small business success secrets I: money -- Small business success secrets II

Success Factors -- Risks in High-Growth Markets -- Environmental Analysis and Strategic Uncertainty

-- Substance abuse: detour or dead end? -- Part ii First destination -- academic success -- Pit stop