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37. 
Cover image for UX for beginners : a crash course in 100 short lessons
by 
Marsh, Joel, author.
Format: 
Books
Publication Date 
2016
Excerpt: 
goals and business goals -- UX is a process -- Gathering requirements -- Building consensus -- Behavior
Available: Copies:
38. 
Cover image for Advertising and integrated brand promotion
by 
O'Guinn, Thomas C.
Format: 
Books
Publication Date 
2015
Excerpt: 
-- 5. Advertising, integrated brand promotion, and consumer behavior -- 6. Market segmentation
Available: Copies:
40. 
Cover image for Consumer behaviour
by 
Parumasur, Sanjana Brijball, editor.
Format: 
Books
Publication Date 
2014
Excerpt: 
Consumer behaviour / Parumasur, Sanjana Brijball, editor.
Available: Copies:
44. 
Cover image for Principles of marketing
by 
Kotler, Philip (Philip J.), 1931-
Format: 
Books
Publication Date 
2014 2013
Excerpt: 
Information to Gain Customer Insights -- 5. Consumer Markets and Consumer Buyer Behavior -- 6. Business
Available: Copies:
by 
Pougnet, Jacqueline.
Format: 
Manuscript
Publication Date 
2014
Excerpt: 
Consumer behavior.
Available: Copies:
46. 
Cover image for Fashion Branding and Consumer Behaviors : Scientific Models
by 
Choi, Tsan-Ming, editor.
Format: 
Books
Publication Date 
2014
Excerpt: 
Fashion Branding and Consumer Behaviors : Scientific Models / Choi, Tsan-Ming, editor.
Available: Copies:
47. 
Cover image for Microeconomics made simple : basic microeconomic principles explained in 100 pages or less
by 
Frakt, Austin, author.
Format: 
Books
Publication Date 
2014
Excerpt: 
. Demand ; 4. Supply ; Market equilibrium ; 6. Government intervention) -- Part two: Firm behavior in
Available: Copies:
48. 
Cover image for Advertising : concept and copy
by 
Felton, George, 1947-
Format: 
Books
Publication Date 
2013
Excerpt: 
; Understanding Consumer Behavior ; Analyzing the Marketplace ; Defining Strategic Approaches ; Developing the
Available: Copies:
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