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37. 
Cover image for Strategic brand management
by 
Chernev, Alexander, author
Format: 
Books
Publication Date 
2020
Excerpt: 
"In Strategic Brand Management (3rd Edition), Alexander Chernev, professor of marketing at the
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38. 
Cover image for Graphic design solutions
by 
Landa, Robin, author.
Format: 
Books
Publication Date 
2019
Excerpt: 
"The sixth edition of Graphic Design Solutions comprehensively covers what any university student
Available: Copies:
39. 
Cover image for Design thinking for visual communication
by 
Ambrose, Gavin, author.
Format: 
Books
Publication Date 
2019
Excerpt: 
new edition now includes contributions from a broader international range of design practices and adds
Available: Copies:
40. 
Cover image for Professional communication : deliver effective written, spoken and visual messages
by 
English, Jane, author, editor.
Format: 
Books
Publication Date 
2017
Excerpt: 
offers sound advice, clear guidelines and numerous practical examples, and this latest edition includes
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41. 
Cover image for Small business management : launching and growing entrepreneurial ventures
by 
Longenecker, Justin G. (Justin Gooderl), 1917-2005, author.
Format: 
Books
Publication Date 
2017
Excerpt: 
success as you take your own entrepreneurial journey. This edition presents the best information available
Available: Copies:
42. 
Cover image for Video production handbook
by 
Owens, Jim, 1957- author.
Format: 
Books
Publication Date 
2017
Excerpt: 
"This new edition of the Video Production Handbook walks students through the full video production
Available: Copies:
43. 
Cover image for The C# player's guide : using C# 7.0 and Visual Studio 2017
by 
Whitaker, R. B., author.
Format: 
Books
Publication Date 
2017
Excerpt: 
The C# Player's Guide (3rd Edition) is the ultimate guide for people starting out with C#, whether
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44. 
Cover image for Microsoft Visual C# 2015 : an introduction to object-oriented programming
by 
Farrell, Joyce.
Format: 
Books
Publication Date 
2016
Excerpt: 
This new edition incorporates the most recent versions of both C# and Visual Studio to ensure you
Available: Copies:
45. 
Cover image for Media and society
by 
O'Shaughnessy, Michael, 1951- author.
Format: 
Books
Publication Date 
2016
Excerpt: 
understand the impact of the media in the contemporary world. The sixth edition explores several themes
Available: Copies:
46. 
Cover image for Advertising and integrated brand promotion
by 
O'Guinn, Thomas C.
Format: 
Books
Publication Date 
2015
Excerpt: 
promotion, this edition combines a solid understanding of advertising strategy and important theory with
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47. 
Cover image for Advertising media planning : a brand management approach
by 
Kelley, Larry D., 1955-
Format: 
Electronic Resources
Publication Date 
2015
Excerpt: 
-to-earth approach, and real-world business examples. Several new chapters have been added to the fourth edition
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48. 
Cover image for Design thinking for visual communication
by 
Ambrose, Gavin, author.
Format: 
Books
Publication Date 
2015
Excerpt: 
new edition now includes contributions from a broader international range of design practices and adds
Available: Copies:
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