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37. 
Cover image for Design : intelligence made visible
by 
Bayley, Stephen.
Format: 
Books
Publication Date 
2007
Excerpt: 
craft values -- Hygiene of the optical : the romance of the machine -- The cash value of art : America
Available: Copies:
38. 
Cover image for Being human : historical knowledge and the creation of human nature
by 
Smith, Roger, 1945-
Format: 
Books
Publication Date 
2007
Excerpt: 
the human sciences -- Historical knowledge -- Values and knowledge -- Epilogue: On human self-creation.
Available: Copies:
40. 
Cover image for The body : a reader
by 
Fraser, Mariam.
Format: 
Books
Publication Date 
2005
Excerpt: 
values / Roberta Sassatelli -- The united colors of diversity: essential and inessential culture / Celia
Available: Copies:
41. 
Cover image for The seven basic plots : why we tell stories
by 
Booker, Christopher.
Format: 
Books
Publication Date 
2004
Excerpt: 
-- The perfect balance -- The unrealised value -- The archetypal family drama (continued) -- The light
Available: Copies:
42. 
Cover image for Added Value : the alchemy of brand-led growth
by 
Sherrington, Mark.
Format: 
Books
Publication Date 
2003
Excerpt: 
Added Value : the alchemy of brand-led growth / Sherrington, Mark.
Available: Copies:
43. 
Cover image for Strategic brand management : building, measuring, and managing brand equity
by 
Keller, Kevin Lane, 1956-
Inhaltsverzeichnis Strategic brand management
Format: 
Books
Publication Date 
2003
Excerpt: 
Opening perspectives -- Identifying and establishing brand positioning and values -- Planning and
Available: Copies:
44. 
Cover image for Re-imagine! : [business excellence in a disruptive age]
by 
Peters, Thomas J.
Format: 
Books
Publication Date 
2003
Excerpt: 
everything: "on the bus" or ... "off the bus"? -- Part 3. New business new value : From "cost center" to
Available: Copies:
45. 
Cover image for United we brand : how to create a cohesive brand that's seen, heard, and remembered
by 
Moser, Mike, 1953-
Format: 
Books
Publication Date 
2003
Excerpt: 
You're five steps away from having a customized brand -- Core brand values -- Core brand message
Available: Copies:
46. 
Cover image for Conscientious objectives : designing for an ethical message
by 
Cranmer, John.
Format: 
Books
Publication Date 
2003
Excerpt: 
Past principles: a history of good, ethical graphic design / Steven Heller -- Current values
Available: Copies:
47. 
Cover image for Casting for big ideas : a new manifesto for agency managers
by 
Jaffe, Andrew, 1938-2010.
Format: 
Books
Publication Date 
2003
Excerpt: 
Agency Network -- The Future -- Advertising's Invisible Values -- A Big Future for Big ideas -- The IDEO
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48. 
Cover image for AdValue : twenty ways advertising works for business
by 
Butterfield, Leslie, 1952-
Format: 
Books
Publication Date 
2003
Excerpt: 
Ad value
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