Brand communication in context : reading pack.

Context planning and channel innovation : reading pack

Principles of strategic thinking : reading pack.

Alcohol affair : the influence of experiential marketing on purchase behaviour

True food : an exploratory study of organic consumers in Cape Town

Building strong brands through Action Research : a case study of the Humphry Baby brand

An exploration of the concept of New Marketing and how it is changing the business world

Game your campaign : what marketers can learn from educators : creating a 'game to market' model for the development of marketing campaigns, based on pedagogical approaches to gamification

HBO's 'Game of Thrones' : empowerment vs objectification of women

Investigating the relationship between local and international consumers of sustainable handicraft brands within the context of city branding : Cape Town, South Africa

An investigation into American Apparel's identying [sic] as a socially conscious fashion brand and how this can be replicated in South Africa