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93 Results Found

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Advertising and integrated brand promotion

O'Guinn, Thomas C.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-d.html

Format:

Books

Publication Date

2015

Excerpt:

real-world applications. The book's integrated learning experience gives you hands-on practice putting

Available: Copies:

The art of game design : a book of lenses

Schell, Jesse.

EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=881690&site=ehost-live

Format:

Books

Publication Date

2015

Excerpt:

experience takes place in a venue -- 4. The experience rises out of a game -- 5. The game consists of

Available: Copies:

The lady and the wine : how can 'multi-focal' farms enhance engagement to build positive brand-customer relationships around lifestyle experiences?

Christians, Kelly.

Format:

Manuscript

Publication Date

2015

Excerpt:

-customer relationships around lifestyle experiences? / Christians, Kelly.

Available: Copies:

(Step) Mother City : stakeholder based analysis of challenges experienced in the brand management of the City of Cape Town

Keefer, Amelia.

Format:

Manuscript

Publication Date

2015

Excerpt:

(Step) Mother City : stakeholder based analysis of challenges experienced in the brand management

Available: Copies:

Research in practice : applied methods for the social sciences

Terre Blanche, M. J. (Martin J.)

Format:

Books

Publication Date

2014

Excerpt:

qualitative research -- First steps in qualitative data analysis -- Lived experience and interpretation: the

Available: Copies:

Fundamentals of game design

Adams, Ernest (Ernest W.), author.

Safari Books Online http://proquest.safaribooksonline.com/?fpi=9780133435726
Volltext http://proquest.tech.safaribooksonline.de/9780133435726

Format:

Books

Publication Date

2014

Excerpt:

-- Creative and expressive play -- Character development -- Storytelling -- Creating the user experience

Available: Copies:

Research methodology : a step-by-step guide for beginners

Kumar, Ranjit, author.

Format:

Books

Publication Date

2014

Excerpt:

This text has been written specifically for those with no previous experience of research or

Available: Copies:

eMarketing : the essential guide to marketing in a digital world

Stokes, Rob (eMarketing specialist)

Format:

Books

Publication Date

2013 2011

Excerpt:

strategy -- Create Optimal workshop voucher -- User experience design -- Balsamiq voucher -- Web

Available: Copies:

Mobile marketing : an hour a day

Pasqua, Rachel.

http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=531677&site=ehost-live

Format:

Books

Publication Date

2013

Excerpt:

-marketing campaigns. Based on 20 years of experience in the field, this reference shows how this cost

Available: Copies:

10.

The graphic design reference & specification book

Evans, Poppy, 1949- author.

Format:

Books

Publication Date

2013

Excerpt:

design -- User experience and interface design -- Standard forms and contracts.

Available: Copies:

11.

What is the role of sensory and emotional experiences in the marketing of a functional product : the case of Plascon

Mare, Kathy.

Format:

Manuscript

Publication Date

2012

Excerpt:

What is the role of sensory and emotional experiences in the marketing of a functional product

Available: Copies:

12.

Drawing basics and video game art : classic to cutting edge art techniques for winning video game design

Solarski, Chris, author.

Format:

Books

Publication Date

2012

Excerpt:

allow players to experience visual art in a new way and gives readers an introduction to basic drawing

Available: Copies:

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