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49. 
Cover image for The fall of advertising and the rise of PR
by 
Ries, Al.
Format: 
Books
Publication Date 
2002
Excerpt: 
Public relations.
Available: Copies:
50. 
Cover image for Contemporary advertising
by 
Arens, William F.
Format: 
Electronic Resources
Publication Date 
2002
Excerpt: 
building: public relations, sponsorship, and corporate advertising -- Creating advertisements and
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51. 
Cover image for Encyclopedia of tourism
by 
Jafari, Jafar.
Format: 
Books
Publication Date 
2000
Excerpt: 
, business travel, convention bureaux, hospitality, marketing, public relations. Cross-referencing helps
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52. 
Cover image for Mass media, towards the millennium : the South African handbook of mass communication
by 
De Beer, A. S. (Arrie)
Format: 
Books
Publication Date 
1998
Excerpt: 
and entertainment ; Media law ; Media ethics ; Advertising ; Public relations ; Communication
Available: Copies:
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