Search Results for Advertising campaigns.

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Persuasive messages : The Process of Influence

Benoit, William L.

Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0802/2007028074-b.html
Publisher description http://www.loc.gov/catdir/enhancements/fy0802/2007028074-d.html
Table of contents only http://www.loc.gov/catdir/enhancements/fy0802/2007028074-t.html

Format:

Books

Publication Date

2008

Excerpt:

-- Theory of reasoned action -- Critical consumers of persuasive messages -- Persuasion in advertising

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All you need is a good idea! : how to create marketing messages that actually get results

Heyman, Jay H., 1939-

Publisher description http://www.loc.gov/catdir/enhancements/fy0806/2007052407-d.html
Table of contents only http://www.loc.gov/catdir/enhancements/fy0808/2007052407-t.html
Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0828/2007052407-b.html

Format:

Books

Publication Date

2008

Excerpt:

Advertising.

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Permission marketing

Godin, Seth.

Format:

Books

Publication Date

2007 1999

Excerpt:

Advertising campaigns.

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Alek : Sudanese refugee to international supermodel

Wek, Alek.

Format:

Books

Publication Date

2007

Excerpt:

model in hip advertising campaigns, she is working the runways for the world's leading designers. But

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Encyclopedia of major marketing campaigns. volume 2

Riggs, Thomas, 1963-

Format:

Books

Publication Date

2007

Excerpt:

Advertising campaigns -- United States -- History -- 20th century -- Encyclopedias.

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Guerrilla advertising : unconventional brand communication

Lucas, Gavin, 1975-

Format:

Books

Publication Date

2006

Excerpt:

Advertising campaigns.

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Advertising campaign strategy : a guide to marketing communication plans

Parente, Donald.

Table of contents http://www.loc.gov/catdir/toc/fy0605/2005931612.html

Format:

Books

Publication Date

2006

Excerpt:

Advertising campaign strategy : a guide to marketing communication plans / Parente, Donald.

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The fundamentals of creative advertising

Burtenshaw, Ken.

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EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=354463

Format:

Electronic Resources

Publication Date

2006

Excerpt:

Advertising campaigns.

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Advertising now! Online

Wiedermann, Julius.

Format:

Books

Publication Date

2006

Excerpt:

Advertising campaigns.

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10.

Kiss & sell : writing for advertising

Sawyer, Robert.

Format:

Books

Publication Date

2005

Excerpt:

Kiss & sell : writing for advertising / Sawyer, Robert.

Available: Copies:

11.

Life after the 30-second spot : energize your brand with a bold mix of alternatives to traditional advertising

Jaffe, Joseph, 1970-

Table of contents http://catdir.loc.gov/catdir/toc/ecip055/2005000050.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0621/2005000050-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0621/2005000050-d.html

Format:

Books

Publication Date

2005

Excerpt:

Advertising -- Technological innovations.

Available: Copies:

12.

Art and advertising

Gibbons, Joan.

Table of contents
Contributor biographical information
Publisher description

Format:

Books

Publication Date

2005

Excerpt:

Art and advertising / Gibbons, Joan.

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