-free advertising brought to you by your local news media -- Come one, come all-to your marketing event : how to get

Rethinking reputation : how PR trumps marketing and advertising in the new media world / Seitel

in music, musicals, and advertising: the cases of Fred the baker, Maria, Billie Jean, Eleanor Rigby

Cell phone advertising.

Advertising Process -- The Advertising Agencies -- PR, Events, Promotion, and the Internet -- Creating the

technological Arab spring Chapter 8 Tapping into the Arab media and entertainment market Television advertising

Online consumer behavior : theory and research in social media, advertising, and e-tail / Close

Advertising and promotion : an integrated marketing communications perspective / Belch, George E

Internet marketing.

Internet advertising.

-- advertising as a bounty system -- Media and culture. Media as custodians of cultural tradition -- Media and

-- Exercises -- Chapter 13: Writing advertising copy -- Advertising as a persuasive force -- Appeal