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37. 
Cover image for International marketing
by 
Czinkota, Michael R.
Format: 
Books
Publication Date 
2013
Excerpt: 
Forging a Global Reputation -- The Catfish Dispute -- IKEA -- Car Financing in China -- Should Dubai Take
Available: Copies:
38. 
Cover image for Managing corporate communication : a cross-cultural approach
by 
Gambetti, Rossella.
Format: 
Books
Publication Date 
2013
Excerpt: 
-- Introduction -- Corporate reputation as an intangible asset -- Chain of effects: reputation's impact on
Available: Copies:
39. 
Cover image for Financial systems in troubled waters : information, strategies, and governance to enhance performances in risky times
by 
Carretta, Alessandro.
Format: 
Books
Publication Date 
2013
Excerpt: 
corporate reputation and risk in financial intermediaries / Maria-Gaia Soana and Paola Schwizer -- The
Available: Copies:
40. 
Cover image for Emarketing excellence : planning and optimizing your digital marketing
by 
Chaffey, Dave, 1963-
Format: 
Books
Publication Date 
2013
Excerpt: 
manage social media -- 5.4.Social listening and online reputation management --
Available: Copies:
41. 
Cover image for Business ethics
by 
Rossouw, Deon.
Format: 
Books
Publication Date 
2013
Excerpt: 
business: Dispelling the myths -- 9. Ethics and corporate reputation -- 10. Ethics and human potential
Available: Copies:
42. 
Cover image for Going social : excite customers, generate buzz, and energize your brand with the power of social media
by 
Goldman, Jeremy.
Format: 
Books
Publication Date 
2013
Excerpt: 
keep your brand's reputation intact -- How to staff your social team and organize for more effective
Available: Copies:
43. 
Cover image for The new brand spirit : how communicating sustainability builds brands, reputations and profits
by 
Conrad, Christian A., 1966-
Format: 
Electronic Resources
Publication Date 
2013
Excerpt: 
The new brand spirit : how communicating sustainability builds brands, reputations and profits /
Available: Copies:
44. 
Cover image for The small business online marketing handbook : converting online conversations to offline sales
by 
Tsai, Annie, 1979-
Format: 
Books
Publication Date 
2013
Excerpt: 
Business's Online Reputation -- 3 Connecting Your Offline Business with Your Online Presence -- 4 Online
Available: Copies:
45. 
Cover image for Habits of the house
by 
Weldon, Fay.
Format: 
Books
Publication Date 
2012
Excerpt: 
Upstairs, Downstairs--Fay Weldon brings a deserved reputation for magnificent storytelling. With wit and
Available: Copies:
46. 
Cover image for The law of delict in South Africa
by 
Loubser, M. M.
Format: 
Books
Publication Date 
2012
Excerpt: 
reputation -- Grounds of justification associated with infringements of personality interests -- pt. 8
Available: Copies:
47. 
Cover image for The handbook of strategic public relations and integrated communications
by 
Caywood, Clarke L., 1947-
Format: 
Books
Publication Date 
2012
Excerpt: 
management: Building and maintaining reputation through communications / Craig E. Carroll, Stephen A. Greyser
Available: Copies:
48. 
Cover image for Understanding global sexualities : new frontiers
by 
Aggleton, Peter, 1952-
Format: 
Books
Publication Date 
2012
Excerpt: 
-- 7.`No one saw us': reputation as an axis of sexual identity / Harriet Phinney -- 8.Beyond resistance
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