"From diaries and letters to surveys and interview transcripts, documents are a cornerstone of

; Questionnaire surveys in media research; Field research in media studies ; Measuring media audiences

This book surveys psychology's broad range of content with three aims: to illuminate the process of

tools, processes, and algorithms for accurately measuring influence Make the most of surveys, focus

This book surveys psychology's broad range of content with three aims: to illuminate the process of

process -- Surveys and the use of questionnaires -- Sampling -- Statistical analysis I: Descriptive

PPI, the various labour market surveys, the balance of payments and other economic indicators. All the

qualitative measurement instruments -- pt. 5. Sampling and surveys -- Surveys -- Sampling : quantitative and

-- Averages -- Distribution -- Percentages -- Per head -- Surveys -- Opinion polls -- Correlation

discipline and provides a succinct and coherent picture of the field as a whole. Part One surveys these

questions -- How to observe a user -- Interviews -- Surveys -- Card sorting -- Creating user profiles

qualitative? -- A menu of methods -- Literature reviews -- Statistical analysis -- Surveys -- Interviews