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37. 
Cover image for Emotional branding : the new paradigm for connecting brands to people
by 
Gobé, Marc.
Format: 
Books
Publication Date 
2001
Excerpt: 
Choice Behavior.
Available: Copies:
38. 
Cover image for Introduction to learning and behavior
by 
Powell, Russell A., 1950-
Format: 
Books
Publication Date 
2001
Excerpt: 
Introduction to learning and behavior / Powell, Russell A., 1950-
Available: Copies:
by 
Luce, Mary Frances, 1967-
Format: 
Books
Publication Date 
2001
Excerpt: 
Emotional decisions : tradeoff difficulty and coping in consumer choice / Luce, Mary Frances, 1967-
Available: Copies:
40. 
Cover image for The structure of economics : a mathematical analysis
by 
Silberberg, Eugene.
Format: 
Books
Publication Date 
2001
Excerpt: 
consumer theory -- Intertemporal choice -- Behavior under uncertainty -- Maximization with inequality and
Available: Copies:
41. 
Cover image for Commitment-led marketing : the key to brand profits is in the customer's mind
by 
Hofmeyr, J. H. (Jan H.)
Format: 
Books
Publication Date 
2000
Excerpt: 
Consumer behavior.
Available: Copies:
43. 
Cover image for Intermediate microeconomics : a modern approach
by 
Varian, Hal R.
Format: 
Books
Publication Date 
1999
Excerpt: 
Behavior -- 26. Factor Markets -- 27. Oligopoly -- 28. Game Theory -- 29. Exchange -- 30. Production -- 31
Available: Copies:
44. 
Cover image for The media reader : continuity and transformation
by 
O'Sullivan, Tim, 1952-
Format: 
Books
Publication Date 
1999
Excerpt: 
sense of place: the impact of electronic media on social behavior / Joshua Meyrowitz. 7. Information
Available: Copies:
45. 
Cover image for Consumer psychology for marketing
by 
Foxall, G. R.
Format: 
Books
Publication Date 
1998
Excerpt: 
Consumer behavior.
Available: Copies:
46. 
Cover image for Microeconomics and behavior
by 
Frank, Robert H.
Format: 
Books
Publication Date 
1998 1997
Excerpt: 
Consumer behavior -- Examinations, questions, etc.
Available: Copies:
47. 
Cover image for Social learning in animals : the roots of culture
by 
Galef, Bennett G.
Format: 
Books
Publication Date 
1996
Excerpt: 
Social behavior in animals.
Available: Copies:
48. 
Cover image for Milestones in mass communication research : media effects
by 
Lowery, Shearon.
Format: 
Books
Publication Date 
1988
Excerpt: 
Behavior -- Television and Behavior : Ten Years of Progress : Part II : Health, Family, Social Beliefs, and
Available: Copies:
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