Marketing strategy : the thinking involved / Hill, Mark E., 1957-

pt. 1. Laying the foundation -- pt. 2. Creative tools and writing techniques -- pt. 3. Thinking

communication methods that have spread Thought Leadership -- Managing the creative content of Thought Leadership

-- ch. 1 How do media make meaning? -- Thinking about media meanings -- Thinking about media as texts

Creative Thinking -- Stimulating Critical Thinking -- Fostering Meeting-to-Meeting Improvement -- Leading

Creative Brief. -- Part Two: Execution. Telling Stories ; Thinking in Words and Pictures ; Words I

interview: hat-trick design -- Activity: mind mapping -- 2. Creative thinking -- Strategies and methods

-- Ethics and professionalism -- Creative thinking -- Macro-environment -- business strategies -- Social

Creative thinking.

boardroom : how to encourage creative strategy in your organisation -- The business partner model : past and

-- Leadership and decision making -- Strategy implementation -- Epilogue. From strategy to strategic thinking.

-- Benefits of a company over other forms of ownership -- Avenues of acquiring a business -- Creative thinking