Setting sights on building a strong brand key insights from the South African gin trend a case study on Blind Tiger Gin

Kickflips and tailwhips an extreme subcultural perspective on brand equity, advertising and marketing communications

How customer service impacts brand loyalty in the Durban privately owned restaurant industry

Consumer perceptions of Porsche and Harley Davidson brands and their marketing based on self-actualisation features

Sustainable sourcing an exploratory study of sustainability within South Africa's coffee roasting companies

An exploratory, triangulated study to determine the extent to which brands influence gender perfomativity in Cape Town

The importance of internal communication within organisations towards building brand identity

Social media, brand image and Statistics South Africa : an exploration of Twitter's role in enhancing a government department's brand image

An investigation into the current usage of brand equity models in the South African animal feed sector, with recommendations for an appropriate model

A study based on the work of Aaker to examine if the brand identity of Woolworths has contributed to the growth shown from 2007, through the impact of its identity and image on brand equity

A study of female consumer attitudes towards celebrity endorsement of cosmetic products within brand equity in South Africa

The effect of corporate rebranding : National Lotteries Commission perspective