-- Coordinating Planning and Execution -- Providing Strong Leadership and a Supportive Culture -- Capitalizing on

Effective business communication in organisations : preparing messages that communicate / Fielding

administrative support function -- The basics of communication -- Written communication -- Electronic

relations -- Internal communication -- Planning a public relations programme -- Print and electronic media

. Crosby, Laura F. Salazar, and Ralph J. Diclemente -- The precede-proceed planning model : designing

Managing corporate communication : a cross-cultural approach / Gambetti, Rossella.

communication and distribution channels -- Planning and control. Forecasting sales ; Marketing planning

Health Communication.

programmes -- A leading PR specialist thinks about leaders -- Planning the integration of these communication

/ Rinku Sen -- Planning -- Social planning with communities : theory & practice / Marie Weil -- Larger

-- Promotion : personal selling, PR, and sponsorship -- Marketing strategy and planning -- Services and non

Communication in small groups.