between Tom Wheelen and Dave Hunger who were both professors of strategy. It was the core idea from the

communications strategy -- Advertising and public relations -- Personal selling and sales promotion -- Digital

communication strategy -- Putting it all together: the strategic marketing plan

-- Sport marketing strategy -- Sport products and branding -- Sport pricing -- Sport distribution -- Sport

Modern Project Management -- Organization Strategy and Project Selection -- Organization: Structure

The meaning of financial management -- Strategy and business models -- Risk management and

Fundamentals - Chapter 6: Distributions - Chapter 7: Statistical Testing -- Concepts and Strategy - Chapter 8

and development / Leadership, governance and strategy / Difference and leadership / Studying followers

-- Portfolio and Programme management -- Project stakeholder management -- Business case strategy phase

enduring debates -- Communication and culture -- Communication, organisations and strategy -- Communication

positioning -- 4. The business environment and strategy -- 5. Resource-led strategy -- 6. The dynamics of

marketing students, and managers involved in digital marketing strategy and implementation. Online resources