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37. 
Cover image for Principles of marketing
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2010
Excerpt: 
gain customer insights -- Consumer markets and consumer buyer behavior -- Business markets and business
Available: Copies:
38. 
Cover image for Hospitality and travel marketing
by 
Morrison, Alastair M.
Format: 
Books
Publication Date 
2010
Excerpt: 
Travel Marketing Systems -- 4. Customer Behavior -- 5. Analyzing Marketing Opportunities -- 6. Marketing
Available: Copies:
39. 
Cover image for Social psychology
by 
Baron, Robert A.
Format: 
Books
Publication Date 
2008
Excerpt: 
-- Social influence: changing others' behavior -- Prosocial behavior: helping others -- Aggression: its
Available: Copies:
40. 
Cover image for Marketing management : a strategic decision-making approach
by 
Mullins, John W. (John Walker)
Format: 
Books
Publication Date 
2008
Excerpt: 
. Understanding consumer buying behavior -- ch. 5. Understanding organizational markets and buying behavior -- ch
Available: Copies:
42. 
Cover image for Psychology in the work context
by 
Bergh, Ziel C.
Format: 
Books
Publication Date 
2006
Excerpt: 
Organizational behavior.
Available: Copies:
43. 
Cover image for Principles of marketing
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2006
Excerpt: 
-- Business markets and business buyer behavior -- Segmentation, targeting, and positioning : building the
Available: Copies:
44. 
Cover image for Social psychology
by 
Baron, Robert A.
Format: 
Books
Publication Date 
2006
Excerpt: 
, friends, lovers, and spouses -- Social influence: changing others' behavior -- Prosocial behavior: helping
Available: Copies:
45. 
Cover image for Principles of marketing
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2004
Excerpt: 
behavior -- Business markets and business buyer behavior -- Segmentation, targeting, and positioning
Available: Copies:
46. 
by 
Arnould, Eric J.
Format: 
Books
Publication Date 
2004
Excerpt: 
Consumer behavior -- United States.
Available: Copies:
by 
Dessler, Gary, 1942-
Format: 
Books
Publication Date 
2004
Excerpt: 
individual behavior and motivation ; Improving communication skills ; Managing groups and teams
Available: Copies:
48. 
Cover image for Business marketing management : a strategic view of industrial and organizational markets
by 
Hutt, Michael D.
Format: 
Books
Publication Date 
2004
Excerpt: 
buyer. -- 3. Organizational buying behavior. -- 4. Customer relationship management strategies for
Available: Copies:
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