Planning and managing public relations campaigns : a strategic approach / Gregory, Anne, 1953-

Crisis communication : practical public relations srategies for reputation management and company

Risk issues and crisis management in public relations : a casebook of best practice / Regester

Dynamics of public relations and journalism : a practical guide for media studies / Clear, Annette.

communications strategy -- Advertising and public relations -- Personal selling and sales promotion -- Digital

KMPL: Public relations

Strategy -- 15. Advertising and Public Relations -- 16. Personal Selling and Sales Promotion -- 17. Direct

Public relations.

marketing -- Direct response and database marketing -- Public relations and word-of-mouth management

public relations materials -- Writing TV and radio commercials -- Writing web sites -- Writing landing

and public relations in tourism -- PART V: Understanding marketing issues in tourism -- 15. Service

Finance, Public -- Law and legislation -- South Africa.