application. -- Ch. 6 Supply, demand, and government policies. -- Ch. 7 Consumers, producers, and the

Women consumers -- United States.

Consumer behavior / Schiffman, Leon G.

Instructor's resource manual: consumer behavior/Dupree, J.V…[et al.]. Dupree, J.V

Customer behavior : consumer behavior & beyond / Sheth, Jagdish N.

-- Communication Strategy. Introduction to Persuasion. How to Win and Hold Consumers' Attention. Persuasion with

Consumer behavior.

characteristics of consumers. Mission and enterprise objectives. Calculate the expected market share. Calculate

Consumer behavior / Schiffman, Leon G.

Consumer behavior / Schiffman, Leon G.