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37. 
Cover image for Strategic market management
Strategic market management
by 
Aaker, David A.
Table of contents http://catdir.loc.gov/catdir/toc/onix02/98016155.html
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=903731&custom_att_2=simple_viewer
Publisher description http://catdir.loc.gov/catdir/description/wiley031/98016155.html
Format: 
Books
Publication Date 
1998
Excerpt: 
--Sales and Profitability -- Performance Measurement--Beyond Profitability.
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Sowden-Service, Cathrynne, author.
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Bosman, Linda, author.
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Cornelissen, Joep, author.
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Diggines, Colin.
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Financial statements -- South Africa.
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Accounting -- Standards -- South Africa.
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Accounting -- South Africa.
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Communication in management.
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Accounting -- Standards.
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