communication. Leadership and change communication -- Corporate social responsibility and community relations.

management, purchasing and the supply chain, human resources and public relations.

-- Advertising -- Media management -- Personal selling -- Sales promotion -- Public relations and publicity

and supplies -- Marketing and public relations for events -- Risk management and legalities -- Event

communications strategy -- Advertising and public relations -- Personal selling and sales promotion -- Direct and

-- Marketing management -- Human resource management -- Information management -- Public relations

placements, events, sponsorships and packaging -- Publicity and public relations -- Sales promotion

public relations / Dean Kruckeberg, Marina Vujnovic -- Communication and culture / Christine L. Ogan

-- Place or product distribution -- Electronic media -- Public relations -- Coordinating and controlling

write for the media - journalists and public relations professionals alike. It challenges writers to

-- Consumer-oriented promotions -- Marketing public relations and sponsorship marketing -- Regulatory, ethical