Search Results for Measurement.

37.

Marketing research : a practical approach for the new Millennium

Hair, Joseph F.

Format:

Books

Publication Date

2000

Excerpt:

marketing research -- Ch. 12. Overview of measurement: construct development and scale measurement -- Ch. 13

Available: Copies:

38.

Human resource management

Fisher, Cynthia D.

Format:

Books

Publication Date

1999

Excerpt:

and job search -- Measurement and decision-making issues in selection -- Assessing job candidates

Available: Copies:

39.

Strategic market management

Aaker, David A.

Table of contents http://catdir.loc.gov/catdir/toc/onix02/98016155.html
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=903731&custom_att_2=simple_viewer
Publisher description http://catdir.loc.gov/catdir/description/wiley031/98016155.html

Format:

Books

Publication Date

1998

Excerpt:

--Sales and Profitability -- Performance Measurement--Beyond Profitability.

Available: Copies:

40.

Implementing value at risk

Best, Philip.

Table of contents http://catdir.loc.gov/catdir/toc/onix01/98004098.html
Publisher description http://catdir.loc.gov/catdir/description/wiley031/98004098.html

Format:

Regular print

Publication Date

1998

Excerpt:

adjusted performance measurement -- Regulators and risk management -- Introduction to the spreadsheets.

Available: Copies:

41.

Advertising research : theory and practice

Davis, Joel, 1950-

Format:

Books

Publication Date

1997

Excerpt:

, segmentation, communication and copy testing, and audience measurement; and provides in-depth, detailed

Available: Copies:

42.

Strategic market management

Aaker, David A.

Inhaltsverzeichnis
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=006766722&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Inhaltsverzeichnis Strategic market management

Format:

Books

Publication Date

1995

Excerpt:

--Sales and Profitability -- Performance Measurement--Beyond Profitability.

Available: Copies:

43.

Managing brand equity : capitalizing on the value of a brand name

Aaker, David A.

Sample text http://catdir.loc.gov/catdir/samples/simon031/91010380.html
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0630/91010380-t.html
Table of contents http://www.gbv.de/dms/hbz/toc/ht003895427.PDF
Contributor biographical information http://catdir.loc.gov/catdir/bios/simon051/91010380.html
Publisher description http://catdir.loc.gov/catdir/description/simon033/91010380.html

Format:

Books

Publication Date

1991

Excerpt:

-- Types of Associations -- The Measurement of Brand Associations -- The Ford Taurus Story -- What Does

Available: Copies:

44.

Cover image for The Book of comparisons of distance, size, area, volume, mass, weight, density, energy, temperature, time, speed, and number throughout the universe

The Book of comparisons of distance, size, area, volume, mass, weight, density, energy, temperature, time, speed, and number throughout the universe

Diagram Group.

Format:

Books

Publication Date

1980

Excerpt:

Physical measurements -- Charts, diagrams, etc.

Available: Copies:

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