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37. 
Cover image for Researching communications : a practical guide to methods in media and cultural analysis
Researching communications : a practical guide to methods in media and cultural analysis
by 
Deacon, David.
Format: 
Books
Publication Date 
1999
Excerpt: 
-- Ch. 3. Selecting and sampling -- Ch. 4. Asking questions -- Ch. 5. Handling numbers -- Ch. 6
Available: Copies:
38. 
Cover image for Advertising research : theory and practice
Advertising research : theory and practice
by 
Davis, Joel, 1950-
Format: 
Books
Publication Date 
1997
Excerpt: 
students through the basics of advertising research: research planning, secondary research, sampling
Available: Copies:
39. 
Cover image for Modern statistics in practice
Modern statistics in practice
by 
Steyn, A. G. W.
Format: 
Books
Publication Date 
1994
Excerpt: 
1. Statistics: a means to an end -- 2. Sampling -- 3. Tabulation and graphic representation -- 4
Available: Copies:
40. 
Cover image for Marketing research in a marketing environment
Marketing research in a marketing environment
by 
Dillon, William R.
Format: 
Books
Publication Date 
1994
Excerpt: 
Marketing research environments -- Acquiring data : an overview -- Sampling theory and practices.
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