-- Information technology and marketing research -- Consumer behavior -- Business markets and organizational

Business Strategy: The Concept and Trends in Its Management -- What Is a Business Strategy

-- Tailoring strategy to fit specific industry and company situations -- Strategy and competitive advantage in

markets and consumer buyer behavior -- Business markets and business buyer behavior -- Market segmentation

-thinking strategy, showing how it has worked for creative geniuses and providing exercises that allow you to put it

Living strategy : putting people at the heart of corporate purpose / Gratton, Lynda.

Corporate communication strategy / Steyn, Benita.

Growing and managing an entrepreneurial business / Allen, Kathleen R.

-- The external assessment -- The internal assessment -- Strategy analysis and choice -- Implementing

Strategy pure and simple II : how winning companies dominate their competitors / Robert, Michel

Relationship Marketing -- Customer Bonding -- Consumer Versus Business Relationships -- Planning for Better

-- Internal Analysis -- Creating a Vision for the Business -- Strategy Identification and Selection