improvements to business processes. Offers dozens of practical exercises, thought-starters, workouts to grow

, exercises and checklists combine to provide an up-to-date and highly illustrated overview of the industry

, discussion questions, practical exercises and case studies to stimulate self-study, debate and reflective

Creative ability -- Problems, exercises, etc.

Accounting -- Problems, exercises, etc.

reviews; discussions on applying concepts; exercises on using technology in marketing; and situations on

tips, extra-credit exercises, and step-by-step lessons.

exercises, and a detailed solution manual.

advice and practical exercises to develop group learning skills for learners and tutors.

progression of creative exercises. Students in all disciplines will benefit intellectually and personally

communications programme. It incorporates Internet exercises and a 'Building an IMC Campaign' project, with free

style and contains examples and helpful practical exercises at the end of each chapter to reinforce and