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37. 
Cover image for Services marketing
Services marketing
by 
Lovelock, Christopher H.
Inhaltsverzeichnis
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=007918806&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: 
Books
Publication Date 
1996
Excerpt: 
Supplementary Services -- Ch. 9. Understanding Costs and Developing Pricing Strategies -- Ch. 10. Communicating
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Sowden-Service, Cathrynne, author.
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Koppeschaar, Z. R.
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Badenhorst, Wessel, author.
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Baker, Rose, author.
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Belch, George E. (George Edward), 1951-
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Accounting -- Standards -- South Africa.
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Financial statements -- South Africa.
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Accounting -- Standards.
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Accounting -- South Africa.
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Marketing.
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