's problem, solve the customer's -- Not telling stories, selling stories: the power of narrative to convince

Creativity : unexpected but relevant selling messages -- Branding : identity and image strategy

arrangements -- Changes in ownership of subsidiaries through buying or selling shares -- Changes resulting from

advertising -- Public relations and selling -- Public relations and research -- The practice of public

; Publications ; Proposals as a marketing tool -- Selling strategies : What is selling? ; Selling services versus

. It discusses the tools at a copywriter's command--creating a distinctive brand voice, telling stories

world. Eye witness: Lee Clow -- Hearts and minds: the selling of politics. Eye witness: Lord Bell

Sponsorships -- 22 Packaging, Point-of-Perchase Communications, and Signage -- 23 Personal Selling.

-- Effects on Product Costs and Prices -- Summarizing Economic Effects -- 22. Personal Selling (Online).

selling your work -- The student book -- Conclusion.

BUSINESS & ECONOMICS -- Sales & Selling.

been the world's #1 best-selling Lightroom book. In this latest version for Lightroom 4, Scott uses his