65 Results Found
000000000000IIE
by
Duncan, Tom (Thomas R.). Principles of advertising & IMC. 2nd ed.
Format:
Books
Publication Date
2008
Excerpt:
Communication in marketing.
2.
by
Belch, George E. (George Edward), 1951-
Format:
Books
Publication Date
2007
Excerpt:
Advertising and promotion : an integrated marketing communications perspective / Belch, George E
3.
by
Shimp, Terence A.
Format:
Books
Publication Date
2007
Excerpt:
Advertising, promotion, and other aspects of integrated marketing communications / Shimp, Terence A.
4.
by
Clow, Kenneth E.
Format:
Books
Publication Date
2007
Excerpt:
Integrated advertising, promotion, and marketing communications / Clow, Kenneth E.
5.
by
Shimp, Terence A.
Format:
Books
Publication Date
2006
Excerpt:
Advertising, promotion and other aspects of integrated marketing communications / Shimp, Terence A.
6.
by
Stafford, Marla R., 1960-
Table of contents http://www.loc.gov/catdir/toc/ecip0415/2004004069.html
Format:
Books
Publication Date
2005
Excerpt:
: netvertising image communication model (NICM) and construct definition / Barbara B. Stern, George Zinkhan, and
7.
by
Taylor, Jim.
Table of contents http://www.loc.gov/catdir/toc/ecip0516/2005020004.html
Format:
Books
Publication Date
2005
Excerpt:
Space race : an inside view of the future of communications planning / Taylor, Jim.
8.
by
Levinson, Jay Conrad.
Format:
Books
Publication Date
2005
Excerpt:
-- Day 10. Marketing communication and creative planning -- Day 11. Advertising and media plan -- Day 12
9.
by
Belch, George E. (George Edward), 1951-
Format:
Books
Publication Date
2004
Excerpt:
Advertising and promotion : an integrated marketing communications perspective / Belch, George E
10.
by
Tellis, Gerard J., 1950-
SAGE knowledge eBook available for UOIT via SAGE. Click link to access
EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=474275
HathiTrust Digital Library, Limited view (search only) http://catalog.hathitrust.org/api/volumes/oclc/52721157.html
MyiLibrary http://www.myilibrary.com?id=661967
Table of contents http://catdir.loc.gov/catdir/toc/ecip046/2003016016.html
EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=474275
HathiTrust Digital Library, Limited view (search only) http://catalog.hathitrust.org/api/volumes/oclc/52721157.html
MyiLibrary http://www.myilibrary.com?id=661967
Table of contents http://catdir.loc.gov/catdir/toc/ecip046/2003016016.html
Format:
Electronic Resources
Publication Date
2004
Excerpt:
undergraduate level in advertising, marketing, communication, and journalism. It will also be an invaluable
11.
by
Sheehan, Kim Bartel.
Format:
Books
Publication Date
2004
Excerpt:
courses in advertising marketing, journalism, mass communication, and communication studies."--BOOK JACKET.
12.
by
Landa, Robin.
Table of contents http://catdir.loc.gov/catdir/toc/ecip0417/2004009412.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley047/2004009412.html
Publisher description http://catdir.loc.gov/catdir/description/wiley041/2004009412.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley047/2004009412.html
Publisher description http://catdir.loc.gov/catdir/description/wiley041/2004009412.html
Format:
Books
Publication Date
2004
Excerpt:
Advertising by design : creating visual communications with graphic impact / Landa, Robin.