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37. 
Cover image for Contemporary advertising
Contemporary advertising
by 
Arens, William F.
Format: 
Books
Publication Date 
1998
Excerpt: 
Promotion. 10. Relationship Building: Public Relations, Sponsorship, and Corporate Advertising -- Pt. 4
Available: Copies:
38. 
Cover image for Promotion : advertising, publicity, personal selling, sales promotion
Promotion : advertising, publicity, personal selling, sales promotion
by 
Stanley, Richard E.
Format: 
Books
Publication Date 
1982
Excerpt: 
Public relations.
Available: Copies:
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Belch, George E. (George Edward), 1951-
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Belch, Michael A.
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Arens, William F.
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Shimp, Terence A.
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Burnett, John, 1944-
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