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1.

Cover image for Integrated advertising, promotion, and marketing communications

Integrated advertising, promotion, and marketing communications

Integrated advertising, promotion, and marketing communications

by

Clow, Kenneth E.

Format:

Books

Publication Date

2010

Excerpt:

1:OS-STUDENT

Available: Copies:

2.

Cover image for Manager's guide to marketing, advertising, and publicity

Manager's guide to marketing, advertising, and publicity

Manager's guide to marketing, advertising, and publicity

by

Callen, Barry.

Format:

Books

Publication Date

2010 2009

Excerpt:

1:OS-STUDENT

Available: Copies:

3.

Cover image for Advertising creative : strategy, copy + design

Advertising creative : strategy, copy + design

by

Altstiel, Tom.

Format:

Books

Publication Date

2010

Excerpt:

1:OS-STUDENT

Available: Copies:

4.

Cover image for Advertising and promotion : in integrated marketing communications

Advertising and promotion : in integrated marketing communications

by

Hackley, Christopher E.

Format:

Books

Publication Date

2010

Excerpt:

1:OS-STUDENT

Available: Copies:

5.

Cover image for Persuasive advertising : evidence-based principles

Persuasive advertising : evidence-based principles

by

Armstrong, Jon Scott, 1937-

Format:

Books

Publication Date

2010

Excerpt:

1:OS-STUDENT

Available: Copies:

6.

Cover image for Marketing the same difference : cultural and language dichotomy in advertising

Marketing the same difference : cultural and language dichotomy in advertising

Marketing the same difference : cultural and language dichotomy in advertising

by

Seeco, Louis Itumeleng.

Format:

Books

Publication Date

2010

Excerpt:

1:OS-STUDENT

Available: Copies:

7.

Cover image for The annual 2009/10 : advertising, media, marketing and branding

The annual 2009/10 : advertising, media, marketing and branding

The annual 2009/10 : advertising, media, marketing and branding

by

Maggs, Jeremy.

Format:

Books

Publication Date

2010

Excerpt:

1:OS-STUDENT

Available: Copies:

8.

Cover image for Advertising next : 150 winning campaigns for the new communications age

Advertising next : 150 winning campaigns for the new communications age

Advertising next : 150 winning campaigns for the new communications age

by

Himpe, Tom.

Format:

Books

Publication Date

2009

Excerpt:

1:OS-STUDENT

Available: Copies:

9.

Cover image for The next evolution of marketing : connect with your customers by marketing with meaning

The next evolution of marketing : connect with your customers by marketing with meaning

The next evolution of marketing : connect with your customers by marketing with meaning

by

Gilbreath, Bob.

Format:

Books

Publication Date

2009

Excerpt:

1:OS-STUDENT

Available: Copies:

10.

Cover image for Contemporary advertising

Contemporary advertising

Contemporary advertising

by

Arens, William F.

Format:

Books

Publication Date

2009

Excerpt:

1:OS-STUDENT

Available: Copies:

11.

Cover image for Advertising and promotion : an integrated marketing communication perspective

Advertising and promotion : an integrated marketing communication perspective

Advertising and promotion : an integrated marketing communication perspective

by

Belch, George E. (George Edward), 1951-

Format:

Books

Publication Date

2009

Excerpt:

1:OS-STUDENT

Available: Copies:

12.

Advertising and integrated brand promotion

Advertising and integrated brand promotion

by

O'Guinn, Thomas C.

Format:

Books

Publication Date

2009

Excerpt:

1:OS-STUDENT

Available: Copies:

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Subject: Advertising.

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Author

Arens, William F.

(8)

Belch, George E. (George Edward), 1951-

(8)

Shimp, Terence A.

(8)

Belch, Michael A.

(6)

(6)

Semenik, Richard J.

(4)

Advertising Media Association of South Africa.

(3)

Allen, Chris T.

(3)

(3)

Arens, Christian.

(3)

(3)

Clow, Kenneth E.

(3)

(3)

O'Guinn, Thomas C.

(3)

Pricken, Mario.

(3)

Andrews, J. Craig.

(2)

Barfoot, Caroline.

(2)

Barry, Pete (Pete S.)

(2)

Brott, Armin A.

(2)

Burnett, John, 1944-

(2)

Burtenshaw, Ken.

(2)

(2)

Egan, John, 1952- author.

(2)

Engel, James F.

(2)

Felton, George, 1947-

(2)

(2)

Jones, John Philip.

(2)

(2)

Moriarty, Sandra E. (Sandra Ernst)

(2)

Mueller, Barbara, 1958-

(2)

Muller, Gordon, 1952-

(2)

Tellis, Gerard J., 1950-

(2)

Van Heerden, Neels, 1957-

(2)

Weigold, Michael F., 1958-

(2)

Wells, William, 1926-

(2)

(2)

Aitchison, Jim.

(1)

Altstiel, Tom. Advertising strategy.

(1)

Angelopoulo, G. C.

(1)

Armstrong, Jon Scott, 1937-

(1)

Art Directors Club (New York, N.Y.)

(1)

Baptiste, Annie.

(1)

Belch, George E. (George Edward), 1951- Introduction to advertising and promotion.

(1)

Belch, George E. (George Edward), 1951- author.

(1)

Belch, George E. (George Edward), 1951-. Advertising and promotion.

(1)

Belch, Michael A., author.

(1)

(1)

Bendinger, Bruce.

(1)

Berger, Warren.

(1)

Blakeman, Robyn, 1958-

(1)

Bond, Jonathan, 1957-

(1)

Books24x7, Inc.

(1)

(1)

Bothma, Neels, 1959-

(1)

Brierley, Sean, 1966-

(1)

Britton, Matt, 1975-, author

(1)

Bullmore, J. J. D.

(1)

Bunting, Henry Stanhope, 1869-1948.

(1)

Butterfield, Leslie, 1952-

(1)

Cabinet STRATEGIES! (Cameroon)

(1)

(1)

Campbell, Karlyn Kohrs.

(1)

(1)

Clark, Eric, 1937-

(1)

Cook, Gordon, 1948-

(1)

(1)

Donsbach, Wolfgang, 1949-

(1)

(1)

Drewniany, Bonnie L.

(1)

Du Plessis, P. J. (Phillipus Jacobus), 1943-

(1)

Duncan, Tom (Thomas R.). Principles of advertising & IMC. 2nd ed.

(1)

(1)

(1)

Faber, Ronald J., 1948-

(1)

Fernandez, Joseph, 1968-

(1)

Foster, Jack, 1930-

(1)

Frith, Katherine Toland.

(1)

Fullerton, Jami A., 1963- author.

(1)

(1)

Gilbreath, Bob.

(1)

Gowpall, Yathika.

(1)

(1)

Guillerm, Anna.

(1)

Hackley, Christopher E.

(1)

Hackley, Christopher E., author.

(1)

Hackley, Rungpaka Amy, author.

(1)

Heyman, Jay H., 1939-

(1)

Holtzhausen, Derina Rhoda, author.

(1)

Institute of Practitioners in Advertising.

(1)

Jamieson, Kathleen Hall.

(1)

Jewler, A. Jerome.

(1)

(1)

Kelly-Holmes, Helen, 1968-

(1)

Kinnear, Thomas C., 1943-

(1)

Kirshenbaum, Richard, 1961-

(1)

(1)

Landa, Robin, author.

(1)

Lane, W. Ronald, 1940-

(1)

(1)

Lautenslager, Al.

(1)

Lavender, Jonathan.

(1)

Law, Andy, 1956-

(1)

Law, Andy, 1956- Open minds.

(1)

Levinson, Jay Conrad.

(1)

Lewis, Bobbi Kay, 1970- author.

(1)

Lucas, Gavin, 1975-

(1)

Lukeman, Gerry.

(1)

(1)

Mackay, Adrian.

(1)

Marshall, Caroline.

(1)

Michael F. Weigold.

(1)

Monash University. Dept. of Marketing.

(1)

Mulder, D. (Dalmé)

(1)

Myers, Greg, 1954-

(1)

Newman, Michael.

(1)

(1)

Nisenholtz, Martin.

(1)

O'Guinn, Thomas C. Advertising and integrated brand promotion.

(1)

O'Guinn, Thomas.

(1)

(1)

Ogilvy, David, 1911-1999.

(1)

Parker, Eric, 1946-

(1)

Parker, George, 1937-

(1)

Patnaik, Sandeep.

(1)

(1)

Postl, Christian.

(1)

(1)

(1)

(1)

Roberts, Kevin, 1949-

(1)

Rodgers, Shelly.

(1)

Roman, Kenneth.

(1)

Roman, Kenneth. New how to advertise.

(1)

Rossiter, John R.

(1)

Russell, Thomas, 1941-

(1)

(1)

Saunders, Dave, author

(1)

Schaefer, David H.

(1)

Schenck, Barbara Findlay.

(1)

Seeco, Louis Itumeleng.

(1)

Sephapo, Catherine Mpolokeng.

(1)

Sheehan, Kim Bartel.

(1)

(1)

Shimp, Terence A. Advertising promotion and supplemental aspects of integrated marketing communication.

(1)

Shimp, Terence A. Advertising, promotion and supplemental aspects of integrated marketing communications

(1)

Shimp, Terence A. Advertising, promotion, and supplemental aspects of integrated.

(1)

Shimp, Terence A. Promotion management & marketing communications.

(1)

Shipka, Danny, 1967- author.

(1)

Sinclair, Roger.

(1)

Solomon, Robert.

(1)

Stafford, Marla R., 1960-

(1)

Sutherland, Max.

(1)

Sylvester, Alice K.

(1)

(1)

(1)

Thorson, Esther.

(1)

Van Rooyen, Rob.

(1)

Vanden Bergh, Bruce G.

(1)

Wales, Hugh G., author.

(1)

Warshaw, Martin R.

(1)

Warshaw, Martin R., author.

(1)

Weinreich, Len.

(1)

Whittall, Mary.

(1)

Wiedemann, Julius.

(1)

Williamson, Judith, 1954-

(1)

Winter, Willis L.

(1)

Wolff, Laetitia.

(1)

Wright, John Sherman, 1920-

(1)

Zeigler, Sherilyn K.

(1)

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Communication in marketing.

(29)

(28)

Sales promotion.

(26)

Advertising -- South Africa.

(13)

(12)

(12)

Branding (Marketing)

(10)

Advertising media planning.

(9)

(9)

Marketing -- Management.

(8)

Marketing -- South Africa.

(8)

(8)

(8)

Advertising campaigns.

(7)

Direct marketing.

(7)

Branding (Marketing) -- South Africa.

(6)

Mass media -- South Africa.

(6)

(5)

Public relations.

(5)

Advertising -- Social aspects.

(4)

Advertising copy.

(4)

Commercial art.

(4)

Advertising -- Handbooks, manuals, etc.

(3)

Advertising media planning -- South Africa.

(3)

Commercial art -- Technique.

(3)

Handbooks and manuals.

(3)

Intercultural communication.

(3)

Marketing -- South Africa -- Management.

(3)

Mass media and business -- South Africa.

(3)

Mass media and business.

(3)

Small business marketing.

(3)

Advertising -- Brand name products.

(2)

Advertising -- Psychological aspects.

(2)

Advertising -- United States.

(2)

Advertising agencies.

(2)

Art and industry.

(2)

Art et industrie.

(2)

Business communication.

(2)

Campagnes publicitaires -- Cas, Études de.

(2)

(2)

Consumers -- Attitudes.

(2)

Internet advertising.

(2)

(2)

Publicité -- Ouvrages illustrés.

(2)

(2)

Small business -- Marketing.

(2)

(1)

(1)

Advertising -- Evaluation.

(1)

Advertising -- France.

(1)

Advertising -- History.

(1)

Advertising -- Language.

(1)

Advertising -- Management.

(1)

Advertising -- Pictorial works.

(1)

Advertising -- Research.

(1)

Advertising -- South Africa -- Cross-cultural studies.

(1)

Advertising agencies -- Case studies.

(1)

Advertising agencies -- United States.

(1)

Advertising campaigns -- United States.

(1)

Advertising copy -- Handbooks, manuals, etc.

(1)

Advertising language.

(1)

Agences de publicité -- États-Unis.

(1)

Alternative mass media.

(1)

Art publicitaire.

(1)

(1)

(1)

BUSINESS & ECONOMICS -- Advertising & Promotion.

(1)

(1)

Brand name products -- Marketing -- Management.

(1)

Brand name products.

(1)

Business writing.

(1)

Campagnes publicitaires -- États-Unis.

(1)

Commercial art -- United States.

(1)

(1)

Communication en marketing international.

(1)

Communication en marketing.

(1)

Communication in marketing -- South Africa.

(1)

Communication interculturelle.

(1)

(1)

Computer graphics.

(1)

Consumer behavior -- South Africa -- Cross-cultural studies.

(1)

Consumer behavior.

(1)

Consumers -- Psychology.

(1)

Copy writers -- Handbooks, manuals, etc.

(1)

(1)

Creative ability in business.

(1)

(1)

Cross-cultural studies.

(1)

Customer relations.

(1)

Customer services.

(1)

Developing countries -- In mass media.

(1)

Developing countries.

(1)

Digital -- Marketing.

(1)

(1)

Electronic books.

(1)

Entwicklungsländer.

(1)

Export marketing.

(1)

(1)

Grafische vormgeving.

(1)

Graphic arts -- United States.

(1)

(1)

Humor (grappigheden)

(1)

Informacijski viri.

(1)

Information resources.

(1)

Integriertes Management.

(1)

Interactive marketing.

(1)

Interactive multimedia.

(1)

Internationale marketing.

(1)

Internationales Marketing.

(1)

Internet marketing.

(1)

Kommunikation -- Werbung -- Entwicklungsländer -- Südafrika.

(1)

(1)

(1)

(1)

Market segmentation -- South Africa.

(1)

Market segmentation.

(1)

Marketing direct.

(1)

Mass media -- Audiences.

(1)

Mass media -- Influence.

(1)

Mass media -- Political aspects.

(1)

Mass media -- United States.

(1)

(1)

Mercadotecnia -- Administración.

(1)

(1)

(1)

Message publicitaire.

(1)

Množični mediji.

(1)

Multiculturalism -- Economic aspects.

(1)

Multilingualism -- Economic aspects.

(1)

(1)

New business enterprises -- Management.

(1)

New business enterprises -- Marketing.

(1)

Odnosi z javnostmi.

(1)

Oglaševalski jezik.

(1)

Oral communication.

(1)

Pictorial works.

(1)

(1)

Produits de marque.

(1)

(1)

(1)

Publicité - Histoire.

(1)

Publicité - Ouvrages illustrés.

(1)

Publicité -- Cas, Études de.

(1)

Publicité -- France -- Campagnes -- Ouvrages illustrés.

(1)

Publicité -- France -- Ouvrages illustrés.

(1)

Publicité -- Histoire.

(1)

Publicité internationale.

(1)

Relations publiques.

(1)

Relationship marketing.

(1)

Sales promotion -- Management.

(1)

Sales promotion -- South Africa.

(1)

Small business -- Management.

(1)

St. Luke's (Firm)

(1)

Stratégie de marketing.

(1)

Südafrika (Staat)

(1)

Südafrika <Staat>

(1)

Target marketing.

(1)

(1)

(1)

Ventes -- Promotion.

(1)

(1)

(1)

Werbewirtschaft -- Werbung -- Konsumentenverhalten.

(1)

(1)

(1)

Wit and humor in advertising.

(1)

Young adult consumers.

(1)

Young adults -- Attitudes.

(1)

Young adults -- Conduct of life.

(1)

(1)

youth-driven youth marketing ungdoms marketing ungdomsdrevet

(1)

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