Management.

Theory, Public Relations Campaigns, Public Relations Planning and Management, and Public Relations Case

Management Books 2000,

-- Quotes -- Radio -- Promotion leaves station cooling its heels -- Reputation management -- Even playing

Department -- Retaining Outside Counsel -- Public Relations Starts with Top Management -- Staff Role -- Role

Marketing -- Management.

Public relations origins : definitions and history -- Management and organisation of public

for PR -- PR Ethics and Responsibilities -- PR and the Law -- PR in action -- Strategic management in

Public relations -- Management.

, customer relationship management, consumer marketing and marketing strategy. It will be of equal value to

organisation -- The performance dimensions of public relations: campaign planning and management -- Marketing

.S. for Management -- P.S. for Advertising -- P.S. for PR.