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37.

Cover image for Engagement marketing : how small business wins in a socially connected world

Engagement marketing : how small business wins in a socially connected world

by

Goodman, Gail F., 1960-

Format:

Books

Publication Date

2012

Excerpt:

1:OS-STUDENT

Available: Copies:

38.

Cover image for Rethinking reputation : how PR trumps marketing and advertising in the new media world

Rethinking reputation : how PR trumps marketing and advertising in the new media world

by

Seitel, Fraser P.

Format:

Books

Publication Date

2012

Excerpt:

1:OS-STUDENT

Available: Copies:

39.

Cover image for The conversation company : boost your business through culture, people and social media

The conversation company : boost your business through culture, people and social media

by

Van Belleghem, Steven.

Format:

Books

Publication Date

2012

Excerpt:

1:OS-STUDENT

Available: Copies:

40.

Cover image for Online marketing : a user's manual

Online marketing : a user's manual

by

Newlands, Murray.

Format:

Books

Publication Date

2011

Excerpt:

1:OS-STUDENT

Available: Copies:

41.

Cover image for Web 2.0

by

Han, Sam, 1984-

Format:

Books

Publication Date

2011

Excerpt:

1:OS-STUDENT

Available: Copies:

42.

Cover image for Social marketing to the business customer : listen to your B2B market, generate major account leads, and build client relationships

Social marketing to the business customer : listen to your B2B market, generate major account leads, and build client relationships

by

Gillin, Paul.

Format:

Books

Publication Date

2011

Excerpt:

1:OS-STUDENT

Available: Copies:

43.

Cover image for Get up to speed with online marketing : how to use websites, blogs, social networking and much more

Get up to speed with online marketing : how to use websites, blogs, social networking and much more

Get up to speed with online marketing : how to use websites, blogs, social networking and much more

by

Reed, Jon, 1971-

Format:

Books

Publication Date

2011

Excerpt:

1:OS-STUDENT

Available: Copies:

44.

Cover image for The handbook of online and social media research : tools and techniques for market researchers

The handbook of online and social media research : tools and techniques for market researchers

by

Poynter, Ray.

Cover image http://catalogimages.wiley.com/images/db/jimages/9780470710401.jpg

Format:

Books

Publication Date

2010

Excerpt:

1:OS-STUDENT

Available: Copies:

45.

Cover image for Blog theory : feedback and capture in the circuits of drive

Blog theory : feedback and capture in the circuits of drive

by

Dean, Jodi, 1962-

Format:

Books

Publication Date

2010

Excerpt:

1:OS-STUDENT

Available: Copies:

46.

Cover image for LGBT identity and online new media

LGBT identity and online new media

by

Pullen, Christopher, 1959-

Format:

Books

Publication Date

2010

Excerpt:

1:OS-STUDENT

Available: Copies:

47.

Cover image for Social media for trainers : techniques for enhancing and extending learning

Social media for trainers : techniques for enhancing and extending learning

by

Bozarth, Jane, 1961-

Format:

Books

Publication Date

2010

Excerpt:

1:OS-STUDENT

Available: Copies:

48.

Brand media strategy : integrated communications planning in the digital era

Brand media strategy : integrated communications planning in the digital era

by

Young, Antony, 1964-

Format:

Books

Publication Date

2010

Excerpt:

1:OS-STUDENT

Available: Copies:

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Solomon, Michael R., author.

(2)

Tuten, Tracy L., 1967- author.

(2)

Young, Antony, 1964-

(2)

Athique, Adrian.

(1)

Barker, Donald, 1953- author.

(1)

Barker, Melissa S.

(1)

Barker, Melissa S., author.

(1)

Bozarth, Jane, 1961-

(1)

Breakenridge, Deirdre.

(1)

Cambie, Silvia.

(1)

Chartered Institute of Public Relations.

(1)

Coles, Linda author.

(1)

Cook, Clare, author.

(1)

Cooper, Margaret, 1964-

(1)

Dahl, Stephan, author.

(1)

Dean, Jodi, 1962-

(1)

Delwiche, Aaron Alan.

(1)

(1)

Ferris, Sharmila Pixy, editor.

(1)

Fuchs, Christian, 1976-

(1)

Giaccardi, Elisa.

(1)

(1)

Goldman, Jeremy.

(1)

Goodman, Gail F., 1960-

(1)

Groves, Eric (Eric S.)

(1)

(1)

Han, Sam, 1984-

(1)

Hartley, John, 1948-

(1)

Henderson, Jennifer Jacobs.

(1)

Hepp, Andreas, author.

(1)

Hutchins, Brett, 1973-

(1)

Kawasaki, Guy, 1954- author.

(1)

Knight, Megan, author.

(1)

Lomborg, Stine, 1982- author.

(1)

Mathos, Melanie, 1979-

(1)

McCaughey, Martha, 1966-

(1)

(1)

(1)

Newlands, Murray.

(1)

Norman, Chad, 1973-

(1)

(1)

Parker, Janna M., author.

(1)

Phillips, David.

(1)

(1)

(1)

Pullen, Christopher, 1959-

(1)

Qualman, Erik, 1972-

(1)

Raubenheimer, Jacques.

(1)

Reed, Jon, 1971-

(1)

Revision of (work): Coles, Linda. Learn marketing with social media in 7 days.

(1)

Rheingold, Howard.

(1)

Roberts, Mary Lou, author.

(1)

(1)

Ryan, Damian, author.

(1)

Sachs, Jonah, author.

(1)

Schaefer, Mark W.

(1)

Schwartzman, Eric.

(1)

Schweidel, David A., 1981-

(1)

Seitel, Fraser P.

(1)

Shelton, Ted, 1966-

(1)

Sponder, Marshall.

(1)

Van Belleghem, Steven.

(1)

Waddington, Stephen.

(1)

Waldman, Joshua.

(1)

White, Connie M.

(1)

Wilder, Hilary Anne, editor.

(1)

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(1)

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Developer Books

Non-Fiction Books

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(52)

Library

RC Bloemfontein

RC Braamfontein

RC Nelson Mandela Bay

RC Pietermaritzburg

RC Pretoria CBD

VC Durban North

VC Nelson Mandela Bay

VC Pietermaritzburg

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On-Shelf Faculty Commerce (IIE CAT only)

On-Shelf Faculty Humanities (IIE CAT only)

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Publication Date

(4)

(5)

Subject

Internet marketing.

(14)

Online social networks.

(11)

Internet marketing -- Social aspects.

(4)

(4)

Marketing -- Social aspects.

(4)

Public relations.

(4)

(3)

Internet -- Social aspects.

(3)

(3)

Soziale Software.

(3)

(3)

Aspects sociaux.

(2)

Branding (Marketing)

(2)

Customer relations.

(2)

Digital media -- Social aspects.

(2)

Information technology -- Social aspects.

(2)

Intercultural communication.

(2)

Internet advertising.

(2)

Internet marketing -- Case studies.

(2)

(2)

Marketing research.

(2)

Réseaux sociaux en ligne.

(2)

Société de l'information.

(2)

Technologies de l'information et de la communication.

(2)

Academic writing -- Handbooks, manuals, etc.

(1)

Advertising as Topic.

(1)

Advertising campaigns -- Case studies.

(1)

Anecdotes as Topic.

(1)

Aspects psychologiques.

(1)

(1)

Authorship -- Collaboration.

(1)

Bibliographical citations -- Computer programs -- Handbooks, manuals, etc.

(1)

Blogs -- Political aspects.

(1)

Blogs -- Social aspects.

(1)

Citation of electronic information resources -- Computer programs -- Handbooks, manuals, etc.

(1)

Cloud computing.

(1)

Communication and culture.

(1)

Communication in management.

(1)

Communication in science.

(1)

Communication in sports.

(1)

(1)

Consumer profiling.

(1)

Consumers -- Psychology.

(1)

Consumers -- Research.

(1)

Corporate image.

(1)

Cultural property.

(1)

(1)

Data protection.

(1)

Digital communications -- Social aspects.

(1)

Echange de données informatisées.

(1)

Education -- Computer assisted instruction.

(1)

Education -- Computer-assisted instruction.

(1)

Educational technology.

(1)

Electronic commerce.

(1)

Electronic information resources.

(1)

Electronic surveillance.

(1)

Emergency management.

(1)

Facebook (Electronic resource)

(1)

(1)

Globalization -- Social aspects.

(1)

Human computation.

(1)

Information society.

(1)

Information technology -- Management.

(1)

Informationsteknik -- sociala aspekter.

(1)

Internet -- Political aspects.

(1)

Internet -- Social aspects

(1)

Internet in education.

(1)

Internet in public relations.

(1)

Internet in publicity.

(1)

Internet marketing

(1)

Internet searching.

(1)

Job hunting -- Computer network resources.

(1)

(1)

(1)

(1)

Management -- Social aspects.

(1)

(1)

(1)

(1)

Marketing -- Management.

(1)

Marketing stratégique.

(1)

Marketing sur Internet.

(1)

Mass media -- Study and teaching.

(1)

Mass media and sports.

(1)

(1)

Media literacy.

(1)

Mendeley (Electronic resource)

(1)

Multimedia systems.

(1)

Music -- Social aspects.

(1)

Music and globalization.

(1)

(1)

(1)

Nonprofit organizations.

(1)

Online-Marketing.

(1)

Personal Narratives as Topic.

(1)

Politique de l'entreprise.

(1)

Popular culture -- Study and teaching.

(1)

Privacy, Right of.

(1)

Public relations

(1)

(1)

(1)

Service à la clientèle.

(1)

Sexual minorities -- Identity.

(1)

Small business -- Management.

(1)

Small business marketing.

(1)

(1)

(1)

Social marketing.

(1)

Social networks.

(1)

Social participation.

(1)

(1)

Sports -- Social aspects.

(1)

Storytelling -- Psychological aspects.

(1)

Technological innovations -- Social aspects.

(1)

Telemarketing -- Case studies.

(1)

(1)

(1)

(1)

Viral marketing.

(1)

Werbepsychologie.

(1)

(1)

World Wide Web 2.0.

(1)

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