academic thinking and management practice, and gives students the tools they need to formulate and

contains new ideas and rich case descriptions that will trigger creative thinking about how to design a

"This book encompasses nine chapters which critically examine current thinking on strategy, and

Creative thinking.

Westley -- Strategic thinking as "seeing" / Henry Mintzberg -- Seeing a symphony / Mozart -- "Marketing

-- Reorient your thinking about growth : hit many singles and doubles, not just home runs -- How to tell good

thinking -- 3. The nature of competition -- 4. Analysing the environment -- 5. The foundations of

. Thinking and acting strategically -- 3. Adopting a global perspective -- 4. Reading an uncertain future

Factors for Strategic Thinking That Works -- 3. System (and Systems) Thinking -- 4. Preparing to Plan

. It demands a deep change in our ways of thinking. This book gives a remarkable insight into the

capability -- Overall competence -- Traditional thinking -- Strategic assets -- The new distinctive

thinking since 1960; and providing a lively A-Z of strategy concepts, terms and techniques." "For students