Search Results for Audiences.

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198 Results Found

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181.

Advertising & promotion

Hackley, Christopher E., author.

Format:

Books

Publication Date

2021

Excerpt:

planning. Buying and earning advertising audiences under convergence -- Media planning - key tasks -- Media

Available: Copies:

182.

Media studies : critical African and decolonial approaches

Chiumbu, Sarah, editor.

Format:

Books

Publication Date

2019

Excerpt:

diverse manifestations -- Theorising and researching audiences and users -- Political economy of the

Available: Copies:

183.

Digital marketing analytics : making sense of consumer data in a digital world

Hemann, Chuck, author.

Format:

Books

Publication Date

2018

Excerpt:

-- Choosing your analytics tools -- Digital analysis : brand -- Digital analysis : audience -- Digital

Available: Copies:

184.

The craft of criticism : critical media studies in practice

Kackman, Michael, editor.

Format:

Books

Publication Date

2018

Excerpt:

-- Cognitivism / Ted Nannicelli -- Ethnography / Jessica Lingel & Mary Gray -- Audiences / Matt Hills -- Genre

Available: Copies:

185.

Handbook of research on citizen engagement and public participation in the era of new media

Adria, Marco L., 1959- editor.

Chapter PDFs via platform: http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-1081-9

Format:

Electronic Resources

Publication Date

2017

Excerpt:

Audience engagement

Available: Copies:

186.

Public relations writing : strategies & structures

Newsom, Doug, author.

Format:

Books

Publication Date

2017

Excerpt:

principles, preparing to write, writing for select audiences, and writing for crisis situations. It

Available: Copies:

187.

Organizational crisis communication

Frandsen, Finn, 1956- author.

Format:

Books

Publication Date

2017

Excerpt:

-- Box 2 Crisis researchers -- Purpose of the book -- Structure of the book -- Target audiences

Available: Copies:

188.

Social marketing : influencing behaviors for good

Kotler, Philip.

Format:

Books

Publication Date

2016

Excerpt:

plan and conducting a situation analysis -- Segmenting, evaluating and selecting target audiences

Available: Copies:

189.

The SAGE handbook of television studies

Alvarado, Manuel, 1948- editor.

Format:

Books

Publication Date

2015

Excerpt:

television audiences / Effects and cultivation / Active audience and uses and gratifications / Raced

Available: Copies:

190.

Cover image for The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly

The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly

Scott, David Meerman, author.

Contributor biographical information https://www.loc.gov/catdir/enhancements/fy1613/2015018031-b.html
Publisher description https://www.loc.gov/catdir/enhancements/fy1613/2015018031-d.html
Table of contents only https://www.loc.gov/catdir/enhancements/fy1613/2015018031-t.html

Format:

Books

Publication Date

2015

Excerpt:

: -- Social media and your targeted audience -- Blogs: tapping millions of Evangelists to tell your story

Available: Copies:

191.

Cover image for An investigation of the level of reputational impact that Nike's sponsorship of Oscar Pistorius has had on its primary target audience of athletes in South Africa

An investigation of the level of reputational impact that Nike's sponsorship of Oscar Pistorius has had on its primary target audience of athletes in South Africa

Glowacki, Matthew.

Format:

Manuscript

Publication Date

2015

Excerpt:

had on its primary target audience of athletes in South Africa / Glowacki, Matthew.

Available: Copies:

192.

Media and journalism : new approaches to theory and practice

Bainbridge, Jason, author.

Format:

Books

Publication Date

2015

Excerpt:

analysis -- Media texts -- Audiences and representations -- Celebrity -- pt. 4. Making news -- News values

Available: Copies:

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