Synthesis -- 18. Accounting- and Finance-Based Measures of Risk -- 19. Valuation and Forecasting -- App. A

Market Research -- Ch. 7. Demand Analysis and Sales Forecasting -- Ch. 8. Market Segmentation, Targeting

-- Strategic marketing information systems ; Sales forecasting systems ; marketing research systems ; Product

Marketing research : a South African approach / Martins, J. H.

, relationship to other research methods and procedure of the more important quantitative methods used by tourism

. Crouch and Robin N. Shaw -- The track records of tourism forecasting services / Stephen F. Witt.

-- Measuring and forecasting markets -- Identifying market segments, selecting target markets, and developing