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37. 
Cover image for Media today : mass communication in a converging world
Media today : mass communication in a converging world
by 
Turow, Joseph.
Format: 
Books
Publication Date 
2013
Excerpt: 
characterized by its focus on: Convergence: In addition to separate chapters on the Internet and the Video Games
Available: Copies:
38. 
Cover image for The Routledge international handbook of children, adolescents and media
The Routledge international handbook of children, adolescents and media
by 
Lemish, Dafna, 1951- editor.
Format: 
Books
Publication Date 
2013
Excerpt: 
and advertising policies in the US and beyond / Amy Beth Jordan and Joelle Sano Gilmore -- Internet
Available: Copies:
39. 
Cover image for The complete marketer : 60 essential concepts for marketing excellence
The complete marketer : 60 essential concepts for marketing excellence
by 
McDonald, Malcolm.
Format: 
Books
Publication Date 
2013
Excerpt: 
-- Marketing in the digital age. Internet marketing ; Social media marketing ; Mobile marketing ; Databases for
Available: Copies:
40. 
Cover image for Computer security literacy : staying safe in a digital world
Computer security literacy : staying safe in a digital world
by 
Jacobson, Douglas.
Format: 
Books
Publication Date 
2013
Excerpt: 
.Anatomy of an Application -- 2.4.Overview of the Internet -- 2.4.1.Protocols -- 2.4.2.Internet Addressing
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41. 
Cover image for Professional practice for interior designers
Professional practice for interior designers
by 
Piotrowski, Christine M., 1947-
EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=632421&site=ehost-live
Format: 
Books
Publication Date 
2013
Excerpt: 
; Advertising ; Internet and social media marketing ; Referrals ; Networking -- Promotional tools and methods
Available: Copies:
42. 
Cover image for Winning the story wars : why those who tell--and live--the best stories will rule the future
Winning the story wars : why those who tell--and live--the best stories will rule the future
by 
Sachs, Jonah, author.
Format: 
Books
Publication Date 
2012
Excerpt: 
Advertising as Topic.
Available: Copies:
43. 
Cover image for Advertising and promotion : an integrated marketing communications perspective
Advertising and promotion : an integrated marketing communications perspective
by 
Belch, George E. (George Edward), 1951-
Format: 
Books
Publication Date 
2012
Excerpt: 
Advertising and promotion : an integrated marketing communications perspective / Belch, George E
Available: Copies:
44. 
Cover image for Marketing concepts and strategies
Marketing concepts and strategies
by 
Dibb, Sally, 1963-
Format: 
Books
Publication Date 
2012
Excerpt: 
management, sales promotion, direct mail, the internet and direct marketing -- Pricing -- Modifying the
Available: Copies:
45. 
Cover image for Diagnosis and treatment planning skills for mental health professionals : a popular culture casebook approach
Diagnosis and treatment planning skills for mental health professionals : a popular culture casebook approach
Diagnosis and treatment planning skills for mental health professionals : a popular culture casebook approach
by 
Schwitzer, Alan M.
Format: 
Books
Publication Date 
2012
Excerpt: 
in music, musicals, and advertising: the cases of Fred the baker, Maria, Billie Jean, Eleanor Rigby
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46. 
Cover image for Online consumer behavior : theory and research in social media, advertising, and e-tail
Online consumer behavior : theory and research in social media, advertising, and e-tail
by 
Close, Angeline, editor.
Format: 
Books
Publication Date 
2012
Excerpt: 
Online consumer behavior : theory and research in social media, advertising, and e-tail / Close
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47. 
Cover image for No B.S. grassroots marketing : the ultimate no holds barred take no prisoners guide to growing sales and profits of local small businesses
No B.S. grassroots marketing : the ultimate no holds barred take no prisoners guide to growing sales and profits of local small businesses
No B.S. grassroots marketing : the ultimate no holds barred take no prisoners guide to growing sales and profits of local small businesses
by 
Kennedy, Dan S., 1954-
Format: 
Books
Publication Date 
2012
Excerpt: 
-free advertising brought to you by your local news media -- Come one, come all-to your marketing event : how to get
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48. 
Cover image for Mobilized marketing : how to drive sales, engagement, and loyalty through mobile devices
Mobilized marketing : how to drive sales, engagement, and loyalty through mobile devices
by 
Hasen, Jeff, 1958-
Format: 
Books
Publication Date 
2012
Excerpt: 
Cell phone advertising.
Available: Copies:
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Belch, George E. (George Edward), 1951-
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Belch, Michael A.
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Tuten, Tracy L., 1967- author.
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Botha, J. A. R. (Johan Abraham Reinart), 1953-
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Bothma, C. H.
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