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37. 
Cover image for Media today : mass communication in a converging world
Media today : mass communication in a converging world
by 
Turow, Joseph.
Format: 
Books
Publication Date 
2013
Excerpt: 
characterized by its focus on: Convergence: In addition to separate chapters on the Internet and the Video Games
Available: Copies:
38. 
Cover image for The Routledge international handbook of children, adolescents and media
The Routledge international handbook of children, adolescents and media
by 
Lemish, Dafna, 1951- editor.
Format: 
Books
Publication Date 
2013
Excerpt: 
and advertising policies in the US and beyond / Amy Beth Jordan and Joelle Sano Gilmore -- Internet
Available: Copies:
39. 
Cover image for Professional practice for interior designers
Professional practice for interior designers
by 
Piotrowski, Christine M., 1947-
EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=632421&site=ehost-live
Format: 
Books
Publication Date 
2013
Excerpt: 
; Advertising ; Internet and social media marketing ; Referrals ; Networking -- Promotional tools and methods
Available: Copies:
40. 
Cover image for eMarketing : the essential guide to marketing in a digital world
eMarketing : the essential guide to marketing in a digital world
eMarketing : the essential guide to marketing in a digital world
by 
Stokes, Rob (eMarketing specialist)
Format: 
Books
Publication Date 
2013 2011
Excerpt: 
Internet marketing.
Available: Copies:
41. 
Cover image for Internet marketing : integrating online and offline strategies
Internet marketing : integrating online and offline strategies
Internet marketing : integrating online and offline strategies
by 
Roberts, Mary Lou.
Format: 
Books
Publication Date 
2013 2012
Excerpt: 
Internet marketing : integrating online and offline strategies / Roberts, Mary Lou.
Available: Copies:
42. 
Cover image for Advertising and promotion : an integrated marketing communications perspective
Advertising and promotion : an integrated marketing communications perspective
Advertising and promotion : an integrated marketing communications perspective
by 
Belch, George E. (George Edward), 1951-
Format: 
Books
Publication Date 
2012
Excerpt: 
Advertising and promotion : an integrated marketing communications perspective / Belch, George E
Available: Copies:
43. 
Cover image for No B.S. grassroots marketing : the ultimate no holds barred take no prisoners guide to growing sales and profits of local small businesses
No B.S. grassroots marketing : the ultimate no holds barred take no prisoners guide to growing sales and profits of local small businesses
No B.S. grassroots marketing : the ultimate no holds barred take no prisoners guide to growing sales and profits of local small businesses
by 
Kennedy, Dan S., 1954-
Format: 
Books
Publication Date 
2012
Excerpt: 
-free advertising brought to you by your local news media -- Come one, come all-to your marketing event : how to get
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44. 
Cover image for Rethinking reputation : how PR trumps marketing and advertising in the new media world
Rethinking reputation : how PR trumps marketing and advertising in the new media world
Rethinking reputation : how PR trumps marketing and advertising in the new media world
by 
Seitel, Fraser P.
Format: 
Books
Publication Date 
2012
Excerpt: 
Rethinking reputation : how PR trumps marketing and advertising in the new media world / Seitel
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45. 
Cover image for The Arab world unbound : tapping into the power of 350 million consumers
The Arab world unbound : tapping into the power of 350 million consumers
The Arab world unbound : tapping into the power of 350 million consumers
by 
Mahajan, Vijay, 1948-
Format: 
Books
Publication Date 
2012
Excerpt: 
technological Arab spring Chapter 8 Tapping into the Arab media and entertainment market Television advertising
Available: Copies:
46. 
Cover image for Mobilized marketing : how to drive sales, engagement, and loyalty through mobile devices
Mobilized marketing : how to drive sales, engagement, and loyalty through mobile devices
Mobilized marketing : how to drive sales, engagement, and loyalty through mobile devices
by 
Hasen, Jeff, 1958-
Format: 
Books
Publication Date 
2012
Excerpt: 
Cell phone advertising.
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47. 
Cover image for Luxury brand management : a world of priviledge
Luxury brand management : a world of priviledge
Luxury brand management : a world of priviledge
by 
Chevalier, Michel, 1943-
Format: 
Books
Publication Date 
2012
Excerpt: 
Advertising Process -- The Advertising Agencies -- PR, Events, Promotion, and the Internet -- Creating the
Available: Copies:
48. 
Cover image for Diagnosis and treatment planning skills for mental health professionals : a popular culture casebook approach
Diagnosis and treatment planning skills for mental health professionals : a popular culture casebook approach
Diagnosis and treatment planning skills for mental health professionals : a popular culture casebook approach
by 
Schwitzer, Alan M.
Format: 
Books
Publication Date 
2012
Excerpt: 
in music, musicals, and advertising: the cases of Fred the baker, Maria, Billie Jean, Eleanor Rigby
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Belch, George E. (George Edward), 1951-
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Belch, Michael A.
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Tuten, Tracy L., 1967- author.
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Botha, J. A. R. (Johan Abraham Reinart), 1953-
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Bothma, C. H.
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