Search Results for Consumer research.

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37.

Cover image for Cross sectional qualitative personal interviews to describe the extent to which racially diverse print advertsements increase consumer acceptance of South African retail in Cape Town

Cross sectional qualitative personal interviews to describe the extent to which racially diverse print advertsements increase consumer acceptance of South African retail in Cape Town

Forbay, Rosland

Format:

Manuscript

Publication Date

2017

Excerpt:

print advertsements increase consumer acceptance of South African retail in Cape Town / Forbay, Rosland

Available: Copies:

38.

Sensory marketing, consumer psychology and the future of branding within the airline industry Singapore Airlines

Warren, Andrew

Format:

Manuscript

Publication Date

2017

Excerpt:

Brand consumer behaviour -- Research

Available: Copies:

39.

Marketing management : a South African perspective

Cant, M. C. (Michael Colin), 1957- editor.

EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1717689&site=ehost-live

Format:

Books

Publication Date

2017

Excerpt:

, targeting and positioning -- Marketing research and information management -- Product decisions -- Branding

Available: Copies:

40.

A quantitative exploration of South African consumer's perception and response to Mc Donald's product adaptation

Kennard, Catherine.

Format:

Manuscript

Publication Date

2017

Excerpt:

A quantitative exploration of South African consumer's perception and response to Mc Donald's

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41.

Exploring public relations : global strategic communication

Tench, Ralph, author.

Format:

Books

Publication Date

2017

Excerpt:

relations management -- Public relations and the consumer -- Business-to-business public relations -- Public

Available: Copies:

42.

MKTG 10

Lamb, Charles W., author.

Format:

Books

Publication Date

2017

Excerpt:

-- Part 2: Analyzing market opportunities -- Consumer decision making -- Business marketing -- Segmenting

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43.

Practice of public relations

Seitel, Fraser P.

Format:

Books

Publication Date

2017

Excerpt:

-- International consumer relations -- Execution: Public relations writing -- Integrated marketing communications

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44.

Marketing management

Kotler, Philip, author.

Format:

Books

Publication Date

2016

Excerpt:

relationships -- Analyzing consumer markets -- Analyzing business markets -- Tapping into global markets

Available: Copies:

45.

The feasibility of femvertising : an exploration of the effect of femvertising on female South African consumer's brand perceptions

Basson, Haneke

Format:

Manuscript

Publication Date

2016

Excerpt:

African consumer's brand perceptions / Basson, Haneke

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46.

The psychology of advertising

Fennis, Bob Michaël, 1968-

Format:

Books

Publication Date

2016

Excerpt:

Consumers -- Attitudes.

Available: Copies:

47.

An exploration of the perceived perceptions of Panarottis "authentic Italianism" in Johannesburg Cresta Mall

Mbatha, Lethukuthula Ayanda.

Format:

Manuscript

Publication Date

2015

Excerpt:

Consumers -- Research -- South Africa -- Johannesburg.

Available: Copies:

48.

An investigation into the role of social media in South African politics in relation to it's perceived brand perception on Mmusi Maimane from May 2014-June 2015

Munyuki, Karabo.

Format:

Manuscript

Publication Date

2015

Excerpt:

Consumers -- Research -- South Africa.

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