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37. 
Cover image for The handbook of strategic public relations and integrated communications
by 
Caywood, Clarke L., 1947-
Format: 
Books
Publication Date 
2012
Excerpt: 
-- Communications research : foundational methods / Anders Gronstedt and Clarke L. Caywood-- Communications research
Available: Copies:
38. 
Cover image for Health industry communication : new media, new methods, new message
by 
Hicks, Nancy J.
Format: 
Books
Publication Date 
2012
Excerpt: 
targeted audiences in an evolving media environment -- The Society for Women's Health Research : advocacy
Available: Copies:
39. 
Cover image for Leading edge marketing research : 21st-century tools and practices
by 
Kaden, Robert J.
Format: 
Books
Publication Date 
2012
Excerpt: 
Leading edge marketing research : 21st-century tools and practices / Kaden, Robert J.
Available: Copies:
40. 
Cover image for Health informatics : practical guide for healthcare and information technology professionals
by 
Hoyt, Robert E., 1945-
Format: 
Books
Publication Date 
2012
Excerpt: 
workforce ; Global public health informatics ; Future trends -- 24. E-research : Preparatory to research
Available: Copies:
41. 
Cover image for Brand management : Principles and Practices
by 
Dutta, Kirti.
Format: 
Books
Publication Date 
2012
Excerpt: 
. III UNDERSTANDING CONSUMERS AND MARKETS -- 7. Consumer Behaviour and Brand Buying Decisions -- About
Available: Copies:
by 
Mahajan, Vijay, 1948-
Format: 
Books
Publication Date 
2012
Excerpt: 
The Arab world unbound : tapping into the power of 350 million consumers / Mahajan, Vijay, 1948-
Available: Copies:
43. 
Cover image for The practice of public relations
by 
Seitel, Fraser P.
Format: 
Books
Publication Date 
2011
Excerpt: 
-- Employee relations -- Community relations -- Government relations -- Consumer relations -- International
Available: Copies:
44. 
Cover image for Marketing
by 
Baines, Paul, 1973-
Format: 
Books
Publication Date 
2011
Excerpt: 
Environment -- 3. Consumer Buying Behaviour -- 4. Marketing Research -- Pt. 2: Principles of Marketing
Available: Copies:
45. 
Cover image for Introduction to marketing
by 
McDaniel, Carl, Jr., 1941-
Format: 
Books
Publication Date 
2011
Excerpt: 
responsibility -- The marketing environment -- Developing a global vision -- Consumer decision making -- Business
Available: Copies:
46. 
Cover image for Essentials of marketing management
by 
Lancaster, Geoffrey, 1938-
Format: 
Books
Publication Date 
2011
Excerpt: 
-- Sales forecasting -- Marketing information systems and research -- Analyzing the environment
Available: Copies:
by 
Parment, Anders, 1972-
Format: 
Books
Publication Date 
2011
Excerpt: 
Generation Y in consumer and labour markets / Parment, Anders, 1972-
Available: Copies:
48. 
Cover image for Consumer behaviour
by 
Schiffman, Leon G.
Format: 
Books
Publication Date 
2011
Excerpt: 
Consumer behaviour / Schiffman, Leon G.
Available: Copies:
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