and public relations in tourism -- PART V: Understanding marketing issues in tourism -- 15. Service

-- Public relations and publicity -- Sponsorship -- Direct marketing -- Digital communication.

different types of consumers. Covering advertising, public relations, direct marketing, promotion, and more

Finance, Public -- Law and legislation -- South Africa.

-- Persuasive writing -- Public relations -- Advertising -- Business communication -- Appendices.

-- The Internet -- The third screen: smart phones and tablets -- Video games -- Public relations -- Media

digital public relations executives. Primarily, these are all online storytellers and this book aims to

damages -- Legal and public policy considerations that have justified the statutory development of the law

-- Crisis management and crisis communication in private and public organizations -- Crisis consulting firms

: Widening the web -- Part 2. Selling the message: Advertising: catching consumers -- Public relations

customers and communicating customer value and advertising -- Promoting products : public relations and

presentation, video and public relations purposes -- 13. Present yourself : write well to speak well -- 14