traditional advertising -- ch. 9. Advertising management -- ch. 10. Integrated online communication -- Section

Heal our world -- Fairytale families -- Punchy advertising -- Act yourself -- Childhood dreams

communications strategy -- Advertising and public relations -- Personal selling and sales promotion -- Direct and

Advertising -- South Africa.

Distribution Mix and the Travel Trade -- 14. Communications and the Promotional Mix -- 15. Advertising -- 16

law of defamation -- Privacy -- Copyright -- Court proceedings -- Advertising -- Statutory limitations

limits of advertising -- On and beyond the white walls : photography as art / Liz Wells -- Early debates

research design and interpreting research data -- Research of advertising, mass-media audiences and mass

Communications and International Advertising -- Personal Selling and Sales Management -- Pricing for

exposure -- Evaluating media messages -- The world of advertising -- Online kids -- Questioning media

Advertising copy.

Counsel -- Human Resources -- The Outside Counseling Firm -- Public Relations Firms -- Advertising Agency