legal issues -- International marketing communication -- Measurement, evaluation and effectiveness.

Education, Higher -- Great Britain -- Evaluation.

-- Postevent evaluation -- Sponsorship foundation and failure -- Endorsements -- Venue naming rights

-- 11. Budgets -- Standard costs -- Quality and time -- 14. Divisional performance evaluation.

Evaluation -- The Glass Ceiling -- Minorities -- Professionalism -- Requirements for Success

communication -- Public relations research and evaluation -- Audiences, stakeholders, publics -- Corporate image

. Cross-referenced throughout, the format encouragescritical evaluation through understanding.

-- Media Selection Rationale -- Media Strategy -- Flowchart and Budget -- Post-Buy Evaluation -- The

-- Pricing -- Controlling and Evaluating the Plan -- Marketing Management, Evaluation, and Control.

Incremental School of Decision Making -- Problem Definition -- Identification, Evaluation, and Selection of

; Global strategies ; Strategy evaluation and control.

-- Maslow's pyramid of needs -- Speech evaluation form -- The SMMA speech evaluation system.