financial accounting -- Scope of this book -- Has accounting become too interesting? -- The changing nature

1. Why the media matters -- 2. Inside the newsroom -- 3. Exploring the nature of news -- 4

about and looking at the subject. The nature of sport offers such a view."--Jacket.

The Nature and Scope of Marketing Research -- A Decision-Making Perspective on Marketing Research

. The changing world of consumption -- Ch. 3. The meaning and nature of culture -- Ch. 4. Consumption

-- New media in everyday life -- Cyberculture : technology, nature and culture.

Wales: 'natural revival' -- 8. Brand Western Australia: 'Holidays of an entirely different nature' -- 9

: Theory and Practice -- The Nature of Collective Security -- The League of Nations and Collective Security

, services, and ideas -- Strategies for new products and the product life cycle -- The nature of the supply

The nature of communication in organisations -- The communication process -- Informal communication

The integrative nature of business -- The impact of external forces.

, this book considers basic questions about the nature of management.