Chapter 1: Integration marketing, advertising and public relations, Chapter 2: The role of public

-- Advertising -- Advertising creativity -- Advertising media and media planning -- Personal selling -- Shopper

your market -- Advertising your small business -- Operations management -- The human resource function

Versus the Law; News Is What Somebody Doesn't Want You to Print. All the Rest Is Advertising; Defying the

Advertising.

: The Grand Ole Opry / Brad Perry -- Case Study 5 Native Advertising: Novel or Deceptive? / Sarah

to market them via social media and monetize them with in-app advertising, in-app billing, virtual

integrated marketing communications -- Managing mass communications: advertising, sales promotions, events

your market -- Advertising your small business -- Operations management -- The human resource function

-- Advertising -- Advertising creativity -- Advertising media and media planning -- Personal selling -- Shopper

-- 15. Advertising and Public Relations -- 16. Personal Selling and Sales Promotion -- 17. Direct and

Internet advertising.