Search Results for Mass media.

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52 Results Found

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Media ethics : cases and moral reasoning

Christians, Clifford G.

Format:

Books

Publication Date

2005

Excerpt:

Mass media -- Moral and ethical aspects.

Available: Copies:

Media and society : an introduction

O'Shaughnessy, Michael, 1951-

Table of contents http://catdir.loc.gov/catdir/enhancements/fy0637/2006273483-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0637/2006273483-d.html

Format:

Books

Publication Date

2005

Excerpt:

Mass media -- Social aspects.

Available: Copies:

Strategic sports event management : an international approach

Masterman, Guy.

Format:

Books

Publication Date

2004

Excerpt:

communications -- Communications toolkit -- Public relations -- Personal media -- Interactive media -- Mass media

Available: Copies:

Cases in communications law : liberties, restraints, and the modern media

Zelezny, John D., 1955-

Format:

Books

Publication Date

2004

Excerpt:

Mass media -- Law and legislation -- United States -- Cases.

Available: Copies:

Advertising, promotion & supplemental aspects of integrated marketing communications

Shimp, Terence A.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-t.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=012955782&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2060814&custom_att_2=simple_viewer
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-d.html

Format:

Books

Publication Date

2003

Excerpt:

-- Alternative offline advertising media and mass online advertising -- Offline and online direct advertising

Available: Copies:

New media : a critical introduction

Lister, Martin, 1947-

Table of contents Kostenfrei
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0701/2002029452-d.html

Format:

Books

Publication Date

2003

Excerpt:

Mass media -- Technological innovations.

Available: Copies:

Reaching audiences : a guide to media writing

Yopp, Jan Johnson.

Format:

Books

Publication Date

2003

Excerpt:

Mass media -- Authorship.

Available: Copies:

Media, communication, culture : a global approach

Lull, James.

Format:

Books

Publication Date

2000

Excerpt:

Mass media and culture.

Available: Copies:

Media writer's handbook : a guide to common writing and editing problems

Arnold, George T.

Table of contents http://catdir.loc.gov/catdir/toc/mh023/99025514.html
Publisher description http://catdir.loc.gov/catdir/description/mh023/99025514.html

Format:

Books

Publication Date

2000

Excerpt:

Mass media -- Authorship.

Available: Copies:

10.

McQuail's mass communication theory

McQuail, Denis.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy0657/00698196-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0657/00698196-d.html

Format:

Books

Publication Date

2000

Excerpt:

Mass media.

Available: Copies:

11.

Persuasive communication skills : public speaking

Steinberg, Sheila.

Format:

Books

Publication Date

1999

Excerpt:

-involvement theory -- Mass media effects theories -- Mill's theory -- Technological determinism -- Uses and

Available: Copies:

12.

Media studies : texts, institutions, and audiences

Taylor, Lisa, 1966-

Format:

Books

Publication Date

1999

Excerpt:

Mass media.

Available: Copies:

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