by
Wells, William, 1926-
Format:
Books
Publication Date
2003
Excerpt:
. Advertising background, planning, and strategy -- The consumer audience -- Account planning and research
by
Longenecker, Justin G. (Justin Gooderl), 1917-2005.
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1513/2002018885-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1513/2002018885-d.html
Table of contents only http://catdir.loc.gov/catdir/enhancements/fy1513/2002018885-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1513/2002018885-d.html
Table of contents only http://catdir.loc.gov/catdir/enhancements/fy1513/2002018885-t.html
Format:
Electronic Resources
Publication Date
2003
Excerpt:
Small business management : an entrepreneurial emphasis / Longenecker, Justin G. (Justin Gooderl
by
Fleisher, Craig S.
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009855659&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1567981
Table of contents http://www.gbv.de/dms/bowker/toc/9780130888525.pdf
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1567981
Table of contents http://www.gbv.de/dms/bowker/toc/9780130888525.pdf
Format:
Books
Publication Date
2003
Excerpt:
Strategic and competitive analysis : methods and techniques for analyzing business competition /
by
Hoffer, Jeffrey A.
Format:
Books
Publication Date
2002
Excerpt:
the Business Case -- Identifying and Selecting Systems Development Projects -- Initiating and Planning
by
Horngren, Charles T., 1926-
Format:
Books
Publication Date
2002
Excerpt:
planning and control -- 7. The master budget -- 8. Flexible budgets and variance analysis -- 9. Management
by
Dru, Jean-Marie.
Table of contents http://catdir.loc.gov/catdir/toc/wiley023/2002280694.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley046/2002280694.html
Publisher description http://catdir.loc.gov/catdir/description/wiley0310/2002280694.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley046/2002280694.html
Publisher description http://catdir.loc.gov/catdir/description/wiley0310/2002280694.html
Format:
Books
Publication Date
2002
Excerpt:
, Interruption, Permission / Disruptive Media Planning / Disruption in Political Advertising / Disruption in
by
Hamel, Gary.
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0718/2003267645-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1204/2003267645-d.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1204/2003267645-d.html
Format:
Books
Publication Date
2002
Excerpt:
Creative ability in business.
by
Ilbury, Chantell.
Format:
Books
Publication Date
2001
Excerpt:
The mind of a fox : scenario planning in action / Ilbury, Chantell.
by
Struwig, F. W.
Format:
Books
Publication Date
2001
Excerpt:
Planning, designing and reporting research / Struwig, F. W.
by
Stone, Bob, 1918-2007.
Table of contents http://catdir.loc.gov/catdir/toc/mh021/00067572.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/mh042/00067572.html
Publisher description http://catdir.loc.gov/catdir/description/mh021/00067572.html
Inhaltsverzeichnis Successful direct marketing methods
Contributor biographical information http://catdir.loc.gov/catdir/bios/mh042/00067572.html
Publisher description http://catdir.loc.gov/catdir/description/mh021/00067572.html
Inhaltsverzeichnis Successful direct marketing methods
Format:
Books
Publication Date
2001
Excerpt:
Ch. 1. Scope of direct marketing -- Ch. 2. Business, strategic, and direct marketing planning -- Ch
by
Hardaker, Glenn.
Format:
Books
Publication Date
2001
Excerpt:
Wired marketing : energizing business for e-commerce / Hardaker, Glenn.
by
Kotler, Philip.
Format:
Electronic Resources
Publication Date
2001
Excerpt:
markets and consumer buyer behavior -- Business markets and business buyer behavior -- Market segmentation
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