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37. 
Cover image for Advertising : principles & practice
by 
Wells, William, 1926-
Format: 
Books
Publication Date 
2003
Excerpt: 
. Advertising background, planning, and strategy -- The consumer audience -- Account planning and research
Available: Copies:
38. 
Cover image for Small business management : an entrepreneurial emphasis
by 
Longenecker, Justin G. (Justin Gooderl), 1917-2005.
Format: 
Electronic Resources
Publication Date 
2003
Excerpt: 
Small business management : an entrepreneurial emphasis / Longenecker, Justin G. (Justin Gooderl
Available: Copies:
40. 
Cover image for Modern systems analysis and design
by 
Hoffer, Jeffrey A.
Format: 
Books
Publication Date 
2002
Excerpt: 
the Business Case -- Identifying and Selecting Systems Development Projects -- Initiating and Planning
Available: Copies:
41. 
Cover image for Introduction to management accounting
by 
Horngren, Charles T., 1926-
Format: 
Books
Publication Date 
2002
Excerpt: 
planning and control -- 7. The master budget -- 8. Flexible budgets and variance analysis -- 9. Management
Available: Copies:
42. 
Cover image for Beyond disruption : changing the rules in the marketplace
by 
Dru, Jean-Marie.
Format: 
Books
Publication Date 
2002
Excerpt: 
, Interruption, Permission / Disruptive Media Planning / Disruption in Political Advertising / Disruption in
Available: Copies:
by 
Ilbury, Chantell.
Format: 
Books
Publication Date 
2001
Excerpt: 
The mind of a fox : scenario planning in action / Ilbury, Chantell.
Available: Copies:
by 
Struwig, F. W.
Format: 
Books
Publication Date 
2001
Excerpt: 
Planning, designing and reporting research / Struwig, F. W.
Available: Copies:
by 
Stone, Bob, 1918-2007.
Format: 
Books
Publication Date 
2001
Excerpt: 
Ch. 1. Scope of direct marketing -- Ch. 2. Business, strategic, and direct marketing planning -- Ch
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47. 
Cover image for Wired marketing : energizing business for e-commerce
by 
Hardaker, Glenn.
Format: 
Books
Publication Date 
2001
Excerpt: 
Wired marketing : energizing business for e-commerce / Hardaker, Glenn.
Available: Copies:
by 
Kotler, Philip.
Format: 
Electronic Resources
Publication Date 
2001
Excerpt: 
markets and consumer buyer behavior -- Business markets and business buyer behavior -- Market segmentation
Available: Copies:
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