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1.

What has been the role of Telkom SA's corporate rebranding in changing customer's perception of the brand amongst the selected group of Telkom SA customers?

What has been the role of Telkom SA's corporate rebranding in changing customer's perception of the brand amongst the selected group of Telkom SA customers?

by

Motloutsi, Tshianeo.

Format:

Manuscript

Publication Date

2015

Excerpt:

Consumers -- Research -- South Africa.

Available: Copies:

2.

Cover image for An exploration of the perceived perceptions of Panarottis "authentic Italianism" in Johannesburg Cresta Mall

An exploration of the perceived perceptions of Panarottis "authentic Italianism" in Johannesburg Cresta Mall

An exploration of the perceived perceptions of Panarottis "authentic Italianism" in Johannesburg Cresta Mall

by

Mbatha, Lethukuthula Ayanda.

Format:

Manuscript

Publication Date

2015

Excerpt:

Consumers -- Research -- South Africa -- Johannesburg.

Available: Copies:

3.

An investigation into the role of social media in South African politics in relation to it's perceived brand perception on Mmusi Maimane from May 2014-June 2015

An investigation into the role of social media in South African politics in relation to it's perceived brand perception on Mmusi Maimane from May 2014-June 2015

by

Munyuki, Karabo.

Format:

Manuscript

Publication Date

2015

Excerpt:

Consumers -- Research -- South Africa.

Available: Copies:

4.

Cover image for Effectiveness of experiential marketing in sustaining loyalty : the case of Carling Black Label 'Be the coach' campaign

Effectiveness of experiential marketing in sustaining loyalty : the case of Carling Black Label 'Be the coach' campaign

Effectiveness of experiential marketing in sustaining loyalty : the case of Carling Black Label 'Be the coach' campaign

by

Mujeer, A. Qasim.

Format:

Manuscript

Publication Date

2014

Excerpt:

Consumer behavior.

Available: Copies:

5.

Cover image for 50 shades of black : what does it mean to be beautiful and dark skinned today

50 shades of black : what does it mean to be beautiful and dark skinned today

50 shades of black : what does it mean to be beautiful and dark skinned today

by

Mokoena, Lotang.

Format:

Manuscript

Publication Date

2014

Excerpt:

Consumers -- Research.

Available: Copies:

6.

Cover image for Consumer behaviour

Consumer behaviour

by

Parumasur, Sanjana Brijball, editor.

EBSCO http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=944643&site=ehost-live

Format:

Books

Publication Date

2014

Excerpt:

Consumer behaviour / Parumasur, Sanjana Brijball, editor.

Available: Copies:

7.

Cover image for Principles of marketing

Principles of marketing

by

Kotler, Philip (Philip J.), 1931-

Format:

Books

Publication Date

2014 2013

Excerpt:

Information to Gain Customer Insights -- 5. Consumer Markets and Consumer Buyer Behavior -- 6. Business

Available: Copies:

8.

Brand influences on gender roles in home and child care

Brand influences on gender roles in home and child care

by

Pasiya, Malwande.

Format:

Manuscript

Publication Date

2014

Excerpt:

Consumers -- Research.

Available: Copies:

9.

Cover image for Gender stereotypes : the portrayal of mothers in food television advertisements

Gender stereotypes : the portrayal of mothers in food television advertisements

Gender stereotypes : the portrayal of mothers in food television advertisements

by

Gumede, Nozipho.

Format:

Manuscript

Publication Date

2014

Excerpt:

Consumers -- Research -- South Africa.

Available: Copies:

10.

How clothing colour affects personal brand communiction and perception

How clothing colour affects personal brand communiction and perception

by

Mokoena, Kamogelo.

Format:

Manuscript

Publication Date

2014

Excerpt:

Consumers -- Research -- South Africa.

Available: Copies:

11.

Is game simulation adding value towards brand management and leadership in adolescents?

Is game simulation adding value towards brand management and leadership in adolescents?

by

Digue, Sarah-Ann.

Format:

Manuscript

Publication Date

2014

Excerpt:

Teenage consumers.

Available: Copies:

12.

The artist as a physical brand : do audiences have a reaction to artists' dress attire?

The artist as a physical brand : do audiences have a reaction to artists' dress attire?

by

Muhwati, Olga.

Format:

Manuscript

Publication Date

2014

Excerpt:

Consumers -- Research.

Available: Copies:

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Independent Institute of Education. Vega School of Brand Leadership.

(15)

Affinity Advertising and Publishing.

(4)

Blackwell, Roger D.

(3)

Du Plessis, P. J. (Phillipus Jacobus), 1943-

(3)

Kotler, Philip.

(3)

Lindström, Martin, 1970-

(3)

Rousseau, Deon.

(3)

Underhill, Paco.

(3)

Armstrong, Gary (Gary M.)

(2)

Armstrong, Gary (Gary M.), author.

(2)

Cateora, Philip R.

(2)

Engel, James F.

(2)

Graham, John L.

(2)

Kanuk, Leslie Lazar.

(2)

Kotler, Philip, author.

(2)

Miniard, Paul W.

(2)

Olson, Jerry C. (Jerry Corrie), 1944-

(2)

Peter, J. Paul.

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Schiffman, Leon G.

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(1)

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(1)

(1)

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(1)

(1)

Bond, Jonathan, 1957-

(1)

Boshoff, Christo.

(1)

Bridger, Darren.

(1)

Brijball, Sanjana.

(1)

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(1)

(1)

Burgess, Steven M.

(1)

(1)

CAM Foundation.

(1)

Cankurtaran, Pinar, author.

(1)

Cant, M. C. (Michael Colin), 1957-

(1)

(1)

Chaffey, Dave 1963- VerfasserIn.

(1)

Chatterjee, Patrali, author.

(1)

Choi, Tsan-Ming, editor.

(1)

Coney, Kenneth A.

(1)

D'Amico, Michael.

(1)

De Agrela, M. C.

(1)

De Wet, Adrian.

(1)

Desforges, Toby.

(1)

Dickens, Brooke.

(1)

Digue, Sarah-Ann.

(1)

Dobscha, Susan, editor.

(1)

(1)

Drewniany, Bonnie L., author.

(1)

Du Plessis, P. J.

(1)

Du Plessis, P. J. (Phillipus Jacobus), 1943- Consumer behaviour.

(1)

(1)

Elkington, John, 1949-

(1)

Ellis-Chadwick, Fiona VerfasserIn.

(1)

Evans, Joel R., author.

(1)

Faille, Christopher C., 1958-

(1)

Fenwick, Ian, 1949-

(1)

Fiore, Ann Marie.

(1)

(1)

Gerstman, Richard.

(1)

Gerzema, John, 1961-

(1)

Goldsmith, Ronald Earl.

(1)

Gordon, Frances.

(1)

Govender, Levania.

(1)

Grant, John, 1964-

(1)

Gumede, Nozipho.

(1)

Hammond, Michelle Ann.

(1)

Hanover, Dan, 1973- author.

(1)

Harford, Tim, 1973-

(1)

Hartigan, Pamela.

(1)

Hawkins, Del I.

(1)

(1)

Highfill, Lisa, author.

(1)

Hilton, Kelly, author.

(1)

(1)

Houghton, Tamarind.

(1)

Institute of Marketing.

(1)

Jaffe, Joseph, 1970-

(1)

Jenkins, Henry, 1958-

(1)

Jewler, A. Jerome, author.

(1)

Jones, Samantha.

(1)

Kall, Jacek VerfasserIn.

(1)

Kartajaya, Hermawan, 1947-

(1)

(1)

(1)

Kirshenbaum, Richard, 1961-

(1)

Kodisang, Lebogang.

(1)

Kotler, Philip (Philip J.), 1931-

(1)

(1)

Landis, Sarah, author.

(1)

Lazzarus, David.

(1)

Lebar, Ed, 1943-

(1)

Lewis, David, 1942-

(1)

(1)

Makhafola, Kelebogile.

(1)

Makhuza, Ponatshego.

(1)

Mankiw, N. Gregory.

(1)

Matubatuba, Tumisang.

(1)

Mbatha, Lethukuthula Ayanda.

(1)

Melville, N. J. (Neville John)

(1)

Meyers, Herbert M.

(1)

Minott, Cherie-Leigh.

(1)

Mittal, Banwari.

(1)

(1)

(1)

Mokoena, Kamogelo.

(1)

Mokoena, Lotang.

(1)

Moskovits, Shari G.

(1)

Motaung, Ofentse.

(1)

Motloutsi, Tshianeo.

(1)

(1)

Mujeer, A. Qasim.

(1)

Munyuki, Karabo.

(1)

Neumann, Kerryn.

(1)

Newman, Bruce I.

(1)

Ngobeni, Lesego.

(1)

O'Connor, David E. (David Edward)

(1)

Opresnik, Marc O. (Marc Oliver), 1969- contributor.

(1)

Parumasur, Sanjana Brijball, editor.

(1)

Pasiya, Malwande.

(1)

Pasqua, Rachel.

(1)

Peterson, Tshepo.

(1)

Popcorn, Faith.

(1)

Pougnet, Jacqueline.

(1)

Price, Linda L. (Linda LaVonne), 1952-

(1)

Pringle, Hamish.

(1)

Rapaille, Clotaire.

(1)

Reader's Digest Association South Africa.

(1)

Roberts, Kevin, 1949-

(1)

Roberts-Lombard, Mornay, editor.

(1)

Robertson, Graham, author.

(1)

(1)

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(1)

(1)

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(1)

Schindler, Jessica Lea.

(1)

Seeco, Louis Itumeleng.

(1)

(1)

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(1)

Sheth, Jagdish N.

(1)

(1)

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(1)

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(1)

(1)

Sutherland, Max.

(1)

Swanepoel, Clayton.

(1)

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(1)

(1)

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(1)

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(1)

Tuten, Tracy L., 1967- author.

(1)

Versfeld, R. Andrew.

(1)

(1)

Wilby, Sigrun Elizabeth.

(1)

Williams, Keith C.

(1)

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(1)

Zaltman, Gerald.

(1)

Zikmund, William G.

(1)

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(1)

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(1)

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Subject

Consumer behavior.

(33)

(16)

Marketing research.

(12)

Branding (Marketing)

(11)

Brand name products.

(9)

(9)

Consumers -- Research.

(7)

Consumers' preferences.

(6)

(5)

Consumers' preferences -- South Africa.

(5)

(5)

Marketing -- South Africa.

(5)

Motivation research (Marketing)

(5)

Target marketing.

(5)

Brand name products -- South Africa.

(4)

Consumer behavior -- South Africa.

(4)

Consumers -- Psychology.

(4)

Consumers -- Research -- South Africa.

(4)

Consumers -- South Africa.

(4)

Consumers, Black -- South Africa.

(4)

Internet marketing.

(4)

Marketing -- Psychological aspects.

(4)

Trademarks -- South Africa.

(4)

(4)

Verbraucherverhalten.

(4)

Advertising -- Psychological aspects.

(3)

Advertising -- United States.

(3)

Branding (Marketing) -- South Africa.

(3)

Corporations -- South Africa.

(3)

Customer relations.

(3)

Export marketing.

(3)

Strategic planning.

(3)

(3)

(2)

Advertising -- Brand name products.

(2)

Aspects psychologiques.

(2)

Communication in marketing.

(2)

Comportement du consommateur.

(2)

(2)

Consumentengedrag.

(2)

Consumer behavior -- Psychological aspects.

(2)

Consumer behavior -- United States.

(2)

Consumer behaviour.

(2)

Consumer protection -- Law and legislation -- South Africa.

(2)

Consumer protection -- Law and legislation.

(2)

Consumer satisfaction.

(2)

Consumers -- Attitudes.

(2)

Consumers -- Research -- South Africa -- Johannesburg.

(2)

(2)

(2)

International business enterprises.

(2)

(2)

(2)

Makroökonomie.

(2)

Marketing research -- South Africa.

(2)

Neuromarketing.

(2)

Shopping -- Psychological aspects.

(2)

(2)

(2)

Women consumers.

(2)

Advertising -- South Africa -- Cross-cultural studies.

(1)

Advertising -- Technological innovations.

(1)

Advertising agencies -- Customer services -- United States.

(1)

Advertising agencies -- United States.

(1)

Advertising agencies.

(1)

Advertising as Topic.

(1)

Advertising campaigns -- United States -- Planning.

(1)

Advertising campaigns -- United States.

(1)

Advertising campaigns.

(1)

Advertising copy.

(1)

Advertising layout and typography.

(1)

Agences de publicité -- États-Unis.

(1)

Anecdotes as Topic.

(1)

(1)

Aspects sociaux.

(1)

(1)

Automobiles -- Marketing.

(1)

Behavior modification -- Economic aspects.

(1)

Big data -- Economic aspects.

(1)

Brand choice -- Psychological aspects.

(1)

Brand choice -- South Africa.

(1)

(1)

(1)

Brand name products -- Case studies.

(1)

Brand name products -- Economic aspects.

(1)

Brand name products -- Forecasting.

(1)

Brand name products -- Management.

(1)

Brand name products -- Psychological aspects.

(1)

Brand name products -- Social aspects.

(1)

Brand name products -- Valuation.

(1)

Business names.

(1)

C# (Computer program language)

(1)

Campagnes publicitaires -- Cas, Études de.

(1)

Campagnes publicitaires -- États-Unis.

(1)

Children with social disabilities.

(1)

Clothing trade -- Forecasting.

(1)

Cognition and culture.

(1)

(1)

Computer managed instruction.

(1)

(1)

Consommateurs -- Comportement -- Aspect psychologique.

(1)

Consommateurs -- Comportement.

(1)

Consommateurs -- Psychologie.

(1)

Consumer Protection Act, 2008 (South Africa)

(1)

Consumer behavior -- Data processing.

(1)

Consumer behavior -- History -- 20th century.

(1)

Consumer behavior -- South Africa -- Cross-cultural studies.

(1)

Consumer behavior -- United States -- Case studies.

(1)

Consumer education.

(1)

Consumer profiling -- Data processing.

(1)

Consumer research.

(1)

Consumer satisfaction -- South Africa.

(1)

Consumers -- Examinations, questions, etc.

(1)

Consumers -- Reseach.

(1)

Consumers -- United States -- Attitudes.

(1)

Consumption (Economics) -- United States.

(1)

Corporate Social Responsibility

(1)

Creative thinking.

(1)

Cross-cultural studies.

(1)

(1)

Culture populaire -- États-Unis.

(1)

Culturele aspecten.

(1)

Customer loyalty.

(1)

Decision making.

(1)

Economic history -- 1990-

(1)

Economic history.

(1)

Education -- Data processing.

(1)

Educational technology.

(1)

Empresas internacionales.

(1)

Entrepreneurship

(1)

Entrepreneurship-Ansatz

(1)

Entreprises multinationales.

(1)

(1)

Fashion -- Forecasting.

(1)

Fashion merchandising -- South Africa.

(1)

Fashion merchandising.

(1)

Fernsehsendung.

(1)

Gestion par objectifs.

(1)

(1)

(1)

Information behavior.

(1)

Information technology -- Economic aspects.

(1)

Information technology -- Social aspects.

(1)

Interactive marketing.

(1)

Interactive multimedia.

(1)

Internet advertising.

(1)

Internet programming.

(1)

(1)

Konsumentenverhalten.

(1)

(1)

(1)

Law -- South Africa -- Popular works.

(1)

(1)

Leermiddelen (vorm)

(1)

Lifestyles -- Case studies.

(1)

Lifestyles -- Economic aspects.

(1)

Macroeconomics.

(1)

Macroéconomie.

(1)

Marchés d'exportation.

(1)

(1)

Market segmentation -- South Africa.

(1)

Market segmentation.

(1)

Market surveys -- United States.

(1)

(1)

Marketing -- Africa, Southern.

(1)

Marketing -- Aspect psychologique.

(1)

Marketing -- Planning.

(1)

Marketing -- Sex differences.

(1)

Marketing -- Social aspects.

(1)

Marketing international.

(1)

Marketing research -- South Africa -- Johannesburg.

(1)

Marketing social.

(1)

(1)

(1)

Mass media and culture -- United States.

(1)

Mass media and culture.

(1)

(1)

(1)

(1)

Masskommunikation -- Förenta staterna.

(1)

Masskommunikation.

(1)

Massmedia -- Förenta staterna.

(1)

(1)

(1)

(1)

(1)

Microsoft .NET Framework.

(1)

Mobile commerce.

(1)

Motivation research (Marketing) -- Examinations, questions, etc.

(1)

Médias et culture -- États-Unis.

(1)

(1)

National characteristics.

(1)

(1)

(1)

Online social networks -- Economic aspects.

(1)

(1)

Pensée créatrice.

(1)

Personal Narratives as Topic.

(1)

Politique de l'entreprise.

(1)

(1)

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