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37. 
Cover image for Emotional branding : the new paradigm for connecting brands to people
Emotional branding : the new paradigm for connecting brands to people
by 
Gobé, Marc.
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0908/00053428-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0908/00053428-d.html
Format: 
Books
Publication Date 
2001
Excerpt: 
Motivation research (Marketing)
Available: Copies:
38. 
Cover image for Truth, lies, and advertising : the art of account planning
Truth, lies, and advertising : the art of account planning
by 
Steel, Jon.
Table of contents http://catdir.loc.gov/catdir/toc/onix04/97040334.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley042/97040334.html
Publisher description http://catdir.loc.gov/catdir/description/wiley033/97040334.html
Format: 
Books
Publication Date 
1998
Excerpt: 
an approach to consumer research that is based on simplicity, common sense, and creativity - an
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39. 
Cover image for Consumer behavior
Consumer behavior
Consumer behavior
by 
Schiffman, Leon G.
Table of contents http://www.gbv.de/dms/bowker/toc/9780131705319.pdf
Format: 
Books
Publication Date 
1991
Excerpt: 
Consumer behavior / Schiffman, Leon G.
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