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1. 
Cover image for Persuasive communication skills : public speaking
Persuasive communication skills : public speaking
by 
Steinberg, Sheila.
Format: 
Books
Publication Date 
1999
Excerpt: 
-- Maslow's pyramid of needs -- Speech evaluation form -- The SMMA speech evaluation system.
Available: Copies:
2. 
Cover image for Advertising and promotion : an integrated marketing communications perspective
Advertising and promotion : an integrated marketing communications perspective
by 
Belch, George E. (George Edward), 1951-
Format: 
Books
Publication Date 
1998
Excerpt: 
, evaluation, and control -- pt. 7. Special topics and perspectives.
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3. 
Cover image for Strategic brand management : creating and sustaining brand equity long term
Strategic brand management : creating and sustaining brand equity long term
Strategic brand management : creating and sustaining brand equity long term
by 
Kapferer, Jean-Noël.
Format: 
Regular print
Publication Date 
1997
Excerpt: 
evaluation and accounting for brands -- Conclusion.
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4. 
Cover image for Participatory development management and the RDP
Participatory development management and the RDP
by 
Liebenberg, Sybert.
Format: 
Books
Publication Date 
1997
Excerpt: 
and action: methodology for the new development vision / The evaluation of development effectiveness
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Belch, George E. (George Edward), 1951-
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Belch, Michael A.
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Denzin, Norman K.
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Independent Institute of Education. Vega School of Brand Leadership.
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Lincoln, Yvonna S.
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Social sciences -- Research.
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Advertising.
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Communication in marketing.
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Marketing.
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Social sciences -- Methodology.
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